Group Influence. The Power of groups. I. What is a group?. Two or more people who interact with & influence one another. Must be perceived as “us.”. II. Why do groups exist?. Belongingness Provide information Accomplish goals Social Support. III. Collective Influence.
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The Power of groups
2. Mere presence of others – regardless of whether they are evaluating us or not.
apprehension; occurs in group settings that foster group norms (good or bad).
1. Group Size - Larger group sizes promote deindividuation, smaller sizes reduce it.
With Large group sizes, anonymity is promoted & its easier to get lost in the crowd.
E.g., Looters hidden in the riot crowd are free to steal from stores.
The minority group must be consistent, any wavering or dissention will impair its efforts to sway the majority view.