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Anna Storino Nick Layton. Group Influence and Opinion Leaders. Vocabulary. Social Power: The capacity to alter the actions of others. Opinion Leader: A person who is frequently able to influence others attitudes or behaviors. Vocabulary Con’t.

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  • Social Power: The capacity to alter the actions of others.
  • Opinion Leader: A person who is frequently able to influence others attitudes or behaviors.
vocabulary con t
Vocabulary Con’t
  • Viral Marketing: Refers to the strategy of getting visitors to a Web Site to forward information on the site to their friends in order to make more consumers aware of the product.
  • Social Networking: where members post information about themselves and make contact with others who share similar interests and opinions.
kony 2012 video
Kony2012 video
  • “An Internet video seeking to draw attention to fugitive African rebel leader Joseph Kony now stands as the fastest-growing viral phenomenon in Web history, thanks to informal celebrity advocates and young viewers.”
  • Posted online on Monday the video had more than 80 million views by Friday afternoon.
  • Why do you think this video has taken off so quickly?

Two main factors:

    • Young people were drawn to the story.
    • And celebrities and other public figures promoted the video through social-media sites such as Facebook and Twitter.
  • Video features toddler son of one of the filmmakers to narrate some of the story to make it more relatable to the younger demographic.

Mere Exposure: We come to like persons or things simply as a result of seeing them often

  • Group Cohesiveness: Refers to the degree to which members of a group are attracted to each other and how much each values their membership in this group

Susan Boyle

  • The five days Invisible Children's video took to reach 80 million views is a full day less than it took the 2009 video of Susan Boyle singing "I Dreamed a Dream" on the show "Britain's Got Talent" to reach 70 million, according to Visible Measures. That video ranks among the most-watched viral videos of all time, with 480 million views.
some numbers
Some Numbers
  • “Twitter users mentioned "Kony" more than three million times from Monday until Friday afternoon, according to social media analytics firm PeopleBrowsr.”
  • “By Friday afternoon, Invisible Children had more than 380,000 Twitter followers and more than 2.5 million Facebook fans.”
  • “The video's serious subject matter sets it apart from many viral Web videos.”
thank you
Thank you!
  • Any questions?