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ATTITUDES

Jan 19, 2013

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By the end of this session you will -. Be able to explain what attitudes are and understand their origins Understand how to change attitudesBe aware of how attitudes can influence behaviour. Why study Attitudes?. Psychologists are interested in how attitudes can affect beha

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ATTITUDES

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Attitudes

Attitudes. An attitude is a positive, negative, or mixed reaction to a person, object, or idea. Attitudes can be based on three general classes of information: 1. Affect 2. Behavior 3. Cognition. How are Attitudes Formed?. Learning

1.36k views • 17 slides

Attitudes

Attitudes. Negative Attitudes:Make it difficult for other peopleLike a Spoiled apple in the barrel infects others.Represses fun and harmless horse play.. Baby Boomers at age 50. Auto TheftDownhill SkiingSmoking GrassMotorized MoviesJoggingIOU'sLawyersSun Tans. Computer CrimeCross CountryCutting GrassCable TVHikingIRS'sAccountantsFace Lifts.

545 views • 22 slides

Attitudes

Attitudes. Early definition – Lange (1888) defined as a state of readiness to behave Allport (1935) - first complete definition in social psychology mental &amp; neural state – mediating construct of readiness – activation, physiological quality organized - cognitive structure

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Attitudes

Attitudes. Chapter 6. Gordon Allport On the Importance of Attitudes. The attitude is the most distinctive and indispensable concept in contemporary American social psychology. Defining Attitudes. Definition

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Attitudes

Attitudes. Expressions of inner feelings that reflect whether a person is favorably or unfavorably predisposed to some object -- a brand, a brand name, a service, a service provider, a retail store, a company, an advertisement, in essence, any marketing stimuli. Opinions

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Attitudes

Attitudes. The posture of one’s mind bears directly on his words and actions. A person’s outlook decides and adjusts his behavior. That which is one’s disposition is what we call attitude . (Examples: Arrogant, Negative attitudes.). A Complaining Attitude.

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Attitudes

Attitudes. Chapter 7. Attitudes. What are attitudes? ABC approach Functions of Attitudes Utilitarian Knowledge Value-expressive Ego defensive. Source: http://www.dearinternet.net. Hierarchy of Effects. High-involvement Belief → Affect → Behavior Low-involvement

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ATTITUDES

ATTITUDES. Part 2. At the level of private life. Traditionalism ? Individualism Conservatism. Loyalty to traditions - “Supposedly British habits” are not typical any more (5 o’clock tea, City gents, etc.)

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Attitudes

Attitudes. What are attitudes? . Attitudes are an approach , outlook, position, feelings, thoughts, mind-set, option, point of view long lasting patterns of feelings and beliefs about other people, ideas, or objects that are based on your experiences .

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ATTITUDES

ATTITUDES. Lecture 3 . Stereotype about Britain – Land of Traditions. Stereotype about the British – Traditionalism. At the level of public life: . LAND OF TRADITIONS: - Monarchy - no written constitution (on the basis of a precedent) - ceremonies (Opening Parliament,

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Attitudes

Attitudes. Where do attitudes come from? Petersen, Sznycer , Sell, Cosmides , &amp; Tooby , 2013 What do we have attitudes on? . What is an attitude?. Valence and extremity Attitude accessibility Affective, cognitive, and behavioral components Attitude functions Attitude knowledge

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Attitudes

Attitudes. KNR 270. WHAT IS AN ATTITUDE?. Fishbein &amp; Ajzen model Antecedents Beliefs Attitudes Intention Behavior A learned predisposition to respond in consistently favorable or unfavorable manner to object, person, or idea. WHAT IS AN ATTITUDE?. Feeling toward an object

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Attitudes

Attitudes . Tri-Component Model Attitudes and Behaviour Attitude Formation. Limitations of the Tri-Component Model. Does a person’s attitude ALWAYS enable us to predict their behaviour ?

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Attitudes

Attitudes. Mktg 450 Fall 2005. Using Importance-Performance with Competitors’ Data – High Importance. Using Importance-Performance with Competitors’ Data – Low Importance. Marketing Warfare. Basic Assumptions. Markets are competitive Competitors are rarely of equal strength

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Attitudes

Attitudes. Mktg 450 Fall 2005. Subliminal?. Agenda. Attitude Concept – ABC Model Expectancy-Value Model Importance-Performance Competitive Strategy. What is an Attitude?. A learned predisposition to behave in a consistently favorable or unfavorable way with respect to a given object.

1.61k views • 130 slides

Attitudes

Attitudes. Lecture 7. Attitude. „Attitude” from Latin. Aptus ( fit) Attitude: Learned (conditioning, exposure, vicarious learning etc.) Stable (stable disposition) Evaluation of a target object ( emotional component) That influences behavior. Attitudes and other concepts.

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Attitudes

Attitudes. The Nature of Attitudes Relatively stable Beliefs – facts and general knowledge Feelings – love, hate, like, dislike Behaviors – inclination to approach, avoid, buy Self-monitoring High self-monitors look for cues about how they are expected to behave

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Attitudes

Attitudes. Where do attitudes come from? What do we have attitudes on? How do implicit and explicit attitudes related? What does the meta-cognitive model say about this? Wilson’s dual attitude approach? What are attitude structure events?. What is an attitude?.

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Attitudes

Attitudes. Below are photos of four young people: Martin, Linda, Jory and Ellen. Please try to memorize the name of each person. You will be given three trials and three tests. Linda. Ellen. Martin. Jory. Name?_______. Name?_______. Name?_______. Name?_______.

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Attitudes

Attitudes. Spotlights. The tri-component theory/ model of attitude Beliefs: cognitive (psychological process) component of consumer attitude e.g. beliefs about Thumbs up like lot caff., mod. sweet, compet. Priced, mkt.’ed or Licel Herbal Oil

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ATTITUDES

ATTITUDES Attitudes are learned predispositions that project a positive or negative behaviour consistently toward various objects of the world. Attitudes influence the way we think and behave and are therefore important for the marketers who study them to understand how a consumer behaves.

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