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Nike/Jordan Brand. Targeting tactics and advertising schemes Targeted young Black and Latino men. Now it is advertised to a wider audience. Jordan's rep on the court leads to success off the court Shoes are apart of the man. Man vs. Shoe.

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nike jordan brand
Nike/Jordan Brand
  • Targeting tactics and advertising schemes
  • Targeted young Black and Latino men. Now it is advertised to a wider audience.
  • Jordan's rep on the court leads to success off the court
  • Shoes are apart of the man
man vs shoe
Man vs. Shoe

http://www.youtube.com/watch?v=vkLeQYvtYeI&feature=related

http://www.youtube.com/watch?v=SZjbTq4DcAQ

celeb advertising
Celeb Advertising
  • Basketball: Dwayne wade, Chris Paul, Carmelo Anthony, Ray Allen
  • Looney Tunes ( Bugs Bunny, Marvin The Martian)
  • Derek Jeter (Baseball), Spike Lee (Director and Producer), Michael Crabtree (Football)

In 2007 about 40 of the top 50 basketball signature shoes sold were Jordan styles .

when is it time
When Is It Time?
  • J.Cole feat. Missy Elliot - Nobody’s Perfect

“I step over piranha, death over dishonor. They killin people for J's, that's death over designer.”

  • 15year old killed in Maryland in 1989 over shoes
  • December 2011 – Jersey man stabbed in brawl … Gunshots outside Cali. Mall that cause thousands to be turned away … Mother arrested for leaving her 2 & 5 year olds in car while shopping