Nike/Jordan Brand. Targeting tactics and advertising schemes Targeted young Black and Latino men. Now it is advertised to a wider audience. Jordan's rep on the court leads to success off the court Shoes are apart of the man. Man vs. Shoe.
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In 2007 about 40 of the top 50 basketball signature shoes sold were Jordan styles .
“I step over piranha, death over dishonor. They killin people for J's, that's death over designer.”