Nike/Jordan Brand. Targeting tactics and advertising schemes Targeted young Black and Latino men. Now it is advertised to a wider audience. Jordan's rep on the court leads to success off the court Shoes are apart of the man. Man vs. Shoe.
In 2007 about 40 of the top 50 basketball signature shoes sold were Jordan styles .
“I step over piranha, death over dishonor. They killin people for J's, that's death over designer.”