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Improving the Online Evaluation Process and Response Rates. SAIR 2011. WCU. 9,352 students Master’s Comprehensive Mountain location Resident and Distance. History of Evaluations at WCU. No university-wide policy on administration, instruments, courses covered, and use of results

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Improving the Online Evaluation Process and Response Rates


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    1. Improving the Online Evaluation Process and Response Rates SAIR 2011

    2. WCU 9,352students Master’s Comprehensive Mountain location Resident and Distance

    3. History of Evaluations at WCU • No university-wide policy on administration, instruments, courses covered, and use of results • Scanned, paper forms administered during class time • Long wait for results • No flexibility in types of reports • Poor security– esp. comments

    4. Implementation Timeline 2002 through 2006 • Faculty Senate establish ‘teaching evaluation committee’ • Provost mandated online evaluations (PACE initiative) • Developed SAI instruments based on course types • Developed guidelines for results usage • Researched available options for administering evals and selected ConnectEdu’s CoursEval Faculty “own” the evaluation process!

    5. Timeline cont.: Course Evaluation Pilot – Spring 2007 • 5 departments • 328 courses (5689 surveys) • 45% response rate • Problems: log-in and email issues lack of experience

    6. Timeline cont.: Establishing Procedures (2007-2008) • Scheduling guidelines • Low-enrolled courses • Student incentives • Refined SAI instruments • Planned validity study Faculty Senate Implementation Committee • Advertising/incentives • Faculty training • Summer parts-of-term • Instrument defaults • Student email policy • Login issues

    7. Lessons Learned • Lesson 1: Involve everyone with a stake in the evaluation procedures and results; everyone with experience in processing & administering evaluations • Lesson 2: Consider all issues before implementing • Lesson 3: Build a strong communication system between faculty and survey administrators

    8. IR Responsibilities • Set-up & administer each semester’s evaluations • “Help desk” for faculty and students • Learn about new tools and related software, reporting, and response rates • Communicate to Faculty Senate any issues arising affecting senate policies and survey administration

    9. Overview of Current Policies • All course sections, all terms • Open period set by course length • University-wide incentives allowed • Low-enrolled courses • Crosslistedcourses • Periodic response rates & student reminders • Faculty evaluation (not course content) • Results availability • Use in faculty AFE/TPR process • IR office responsible for administration • Department heads have final say in instrument used

    10. Response Rates over time

    11. Marketing

    12. “Early” Grade Release • Students are encouraged to complete evaluations in order to receive their final grades “early” • A list of all students who complete evaluations is sent to the Registrar • Emails go out to students as faculty members submit grades • Those who do not complete evaluations get final grades after exam week is over

    13. Overall, what works for us • Faculty Senate owns the process • Changes are made slowly, with much deliberation • Small, centralized survey administration • SaaS – few technical issues on our end, backed up data, no questions about data integrity

    14. Features of CoursEval that we like • Students and Faculty – Find all associated courses and surveys with one click • Consolidation of people without deleting anything • Active Directory login • Automated emails, open/close, results release • Response rates – real time, easy to locate and email • Easy to use administrative tools • Customizable emails and log-in site

    15. Features we would like • More flexibility with reports • Advance notice of outages and problems • Ability to access individual student responses (for research purposes) • Faculty member attached to course cannot be changed • More stream-lined set-up

    16. Contact Information WCU’s Course Evaluation website: http://www.wcu.edu/8356.asp “Guidelines & Procedures for Administration & Oversight of Student Assessment of Instruction” Institutional Planning & Effectiveness: http://www.wcu.edu/12829.asp 828-227-7239 Elizabeth Snyder ecaveny@email.wcu.edu 828-227-2570 Alison Joseph ajoseph@email.wcu.edu 828-227-3042 ConnectEduwebsite: http://www.connectedu.com/