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Response Rates - PowerPoint PPT Presentation


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Response Rates. Response Rates. AGS response rates Institutional response rates confirmed during last stages of data cleaning GDS+CEQ, CEQ, GDS+PREQ, total response rates go out to Survey Managers CEQ response definition – at least four responses to GTS or GSS or an OSI response

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response rates
Response Rates
  • AGS response rates
    • Institutional response rates confirmed during last stages of data cleaning
    • GDS+CEQ, CEQ, GDS+PREQ, total response rates go out to Survey Managers
    • CEQ response definition – at least four responses to GTS or GSS or an OSI response
    • But there must be an accompanying GDS response – no shortcuts
2010 response rates
2010 Response Rates
  • Domestic always better than totals
  • Pulled down by international
  • CEQ response rates have improved with acceptance of phone responses
  • Levels have remain largely unchanged over last decade
  • Institutional response rates vary significantly
institutional response rates
Institutional Response Rates
  • 2010 institutional response rates (domestic)
    • Vary from 21.1% at NSW College of Law to 79.2% at UoW and 80.6% at UniSA
    • Most institutions make the 50% mark
  • 2010 institutional response rates (all)
    • Vary from 21.2% at NSW College of Law to 75.1% at VU
    • Most institutions make the 50% mark
improving response
Improving Response
  • Improving response rates (getting more responses per head of survey population)
  • Improving response (getting responses faster and more easily)
    • Survey Managers should refer to presentations form previous SMIFs – analysis of institutional response rates
key issues
Key Issues
  • Good contact information (postal, email [NOT just institutional], phone, mobile) – an institutional record-keeping issue
  • Use graduation ceremonies where possible
  • Multi-modal approach – use every available avenue of contact
  • Active survey management – taking a strategic approach (timing and mode of contacts, what you say in contact communications, sourcing additional contact information)
key issues1
Key Issues
  • Pre-survey engagement (letters, postcards, emails, lecture announcements, posters)
  • More follow-ups, more quickly (more ‘aggressive’)
  • Collect long-term contact information – particularly from internationals
  • Use of incentives to speed response (discussion paper on START)
  • Results of incentive use can vary