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Non-Fiction Eyewitness Guides Childrens. Author led Fiction Non-fiction. Brand led Age led Licensing. Penguin children’s publishing. Penguin is the number 1 children’s publisher in the UK Across the different imprints we publish in every category:

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Eyewitness Guides


Author led



Brand led

Age led


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Penguin children’s publishing

  • Penguin is the number 1 children’s publisher in the UK

  • Across the different imprints we publish in every category:

  • Prize-winning picture books and fiction for 5-15 in Puffin

  • Illustrated non-fiction for all ages in Dorling Kindersley

  • Home learning, reading and pre-school concepts in Ladybird

  • World-famous classic brands in Warne

  • Popular television characters in BBC Children’s Books

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Ladybird -

Who we are

  • Publishing for children for over 65 years

  • One of the most recognised children’s publishing brands

  • Early learning; stories and rhymes; learning to read; key milestones

  • Ladybird inhabits the home and school world of the child

  • A truly unique relationship with consumer:Quality, value, traditional, trusted

  • Proven success all over the world

  • Essential and relevant for today’s children

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Ladybird -

Who we are

  • Ladybird offers a complete package

  • Taking children by the hand from the very beginning through to confident, independent readers

  • Everything parents and teachers need – all in one place

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Ladybird is constantly listening and responding

  • political


  • educators

  • parents

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Key Ladybird series for China

  • Early Learning

  • Learning to read

  • Ladybird reference

  • Wider world of stories

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First Skills with Ladybird

  • Fresh new look for Ladybird’s First Steps series

  • Over 1 million copies sold since 2000

  • Foundations for vital educational and practical skills

  • Teacher/parent notes for guidance

  • Develops core skills for young learners

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First Skills with Ladybird

7 mini hardbacks with bright photographs and clear text

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First Skills with Ladybird

  • 4 activity books

  • With pencil attached and four pages of stickers

  • Develop key educational and practical skills and makes link between reading and writing

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First Skills with Ladybird

  • Encourages verbal skills

  • Reusable chalkboard and box of chalks

  • Practise writing, shapes, letters and numbers

  • Early learning concept cards

  • With bold, colourful images and clear text making learning fun

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First Books

  • Baby Touch

  • Innovative new series

  • A sensory feast for babies

  • Stimulating books to stimulate growing minds

  • Tactiles to help with spatial awareness and hand-eye co-ordination

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First Books

  • Wide range of books for babies

  • Perfect introductions to basic words and numbers

  • Bright, colourful illustrations

  • Sturdy pages, lift-the-flaps

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First Stories and Rhymes

  • Well-known stories and rhymes chosen for repetition, prediction, encouraging the child to join in

  • Tactiles, flaps - encouraging interaction and involvement

  • Develop language and early reading skills

  • Familiar rhymes and bold illustrations make them perfect for use in the classroom

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Learning to Read

It is a very proud moment when a child reads his or her first word….

Ladybird can take you there…

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Learning to Read

  • Ladybird mini hardback

  • Format is 65 years old

  • Ladybird synonymous with durable little full-colour hardbacks for children

  • Strong set of values which centre around tradition, value and education

  • Quality at affordable price

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Learning to Read

Sounds and Pictures

  • Develops skills to link:

  • letter sounds within words

  • letters to words

  • words to pictures

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Learning to Read

  • A complete guide to teaching reading

  • 32 pages of vital information for teachers

  • Covering all Ladybird reading series

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Key Words Reading SchemeWhole word method

  • 90 million sold

  • Never knowingly fails

  • Structured for rapid success

  • Repetition

  • Progress

  • Revision

  • From starter to independent reader

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Key Words Reading Scheme

a and he I in is it of that the to was

12 words = 25% of all the words we read, write and say

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Key Words Reading Scheme

  • 100 words make up 50% of all the words we read, write and say

  • 300 words make up 75% of all the words we read, write and say

  • (Average adult vocabulary 20,000 words)

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Key Words Reading Scheme

  • 12 levels from starter to independent reader

  • 3 books in each level:

  • A - introduce new words

  • B - repeat those words for practice

  • C - link reading with writing and phonics

  • Dictionary, flash cards, activity books

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Teacher resources available free of charge for Key Words series

  • Booklet of how to use the series and get the most from it

  • Double-sided classroom poster

  • Wall picture for group work to develop storytelling skills, interaction and imagination

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Read with me series

  • Reading scheme based on key words method

  • Adventure and fantasy element

  • 16 mini hardback readers plus a pre-reader and picture dictionary

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Read with me series

Read with me Activity Books

3 activity books filled with fun reading-related activities to encourage reading, writing, listening and communication skills

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Read with Phonics series

  • Phonics reading – reinforces phonic foundations of reading and spelling

  • Stories full of child appeal: strong, funny, dramatic illustrations

  • Repetition of sounds and spelling patterns, constructed upon framework of key words (early sight vocabulary)

  • Ideal for use alongside Ladybird reading schemes

  • 12 titles, 1 activity book

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Read with Ladybird seriesMixed method

  • 20 titles

  • Mixed method; key words, phonics, context

  • Varied, several stories, rhymes/non-fiction in one book; rapid success and reward

  • Visually strong; motivating

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Read it yourself series

24 titles

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Read it yourself series

Level 1 – For children ready to take their first steps in reading

Level 2 – For beginners who can read short simple sentences with help

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Read it yourself series

Level 3 – For children developing reading confidence and stamina

Level 4 – For children ready to read stories with a wider vocabulary

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Read it yourself series

Read it yourself non fiction

  • A range of texts to develop essential reading skills

  • Children learn exciting facts

  • Popular Ladybird mini hardback format

  • 2 levels, each with 7 titles

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Read it yourself series

Level One

Level Two

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Ladybird Reference series

Help for HomeworkFacts at your fingertips!

  • 8 mini hardbacks

  • 6 sticker activity books

  • 1 school dictionary

  • 1 Book and CD

  • 1 Flash cards

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Ladybird Reference series

School Dictionary

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Stories for young children series

  • Wide range of stories for young children

  • Perfect for reading together and for early reading practice

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Ladybird Tales series

12 stories in mini hardback format

12 more storybooks plus Book and CD packs available mid 2006

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Ladybird Classics series

11 stories in mini hardback format

6 book and CD packs

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Ladybird Audio series

  • Wide range of book and CD packs

  • For developing English pronunciation and reading skills

  • Perfect for classroom and home use

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Marketing series

  • Website – - filled with teacher resources

  • Teacher resource packs – with lesson plans and activity sheets

  • Reading booklets – covering all Ladybird reading schemes

  • Bookstore, library and school events all over the world

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Learn and grow with Ladybird series

  • Ladybird offers a range and depth to its publishing

  • Durable, affordable books

  • Quality, value, traditional, trusted

  • A brand that means ‘learning to read’