Podcasts and Vodcasts

1. Podcasts and Vodcasts A sharing and analysis

2. Podcasts - Types • Formal, informative, with the sole aim of providing accurate facts and relevant opinions • BBC Podcasts • Informal, casual, creative, with a degree of humour; sometimes satirical • Mr Brown • Hossan Leong • As above, but song-orientated – has a sustained tune and catchy lyrics • I live in Singapura – Hossan Leong • Wavin’ Flags (Flood Parody) – Mr Brown and gang

3. Formal Podcasts • http://www.bbc.co.uk/podcasts/series/homeplanet • http://www.bbc.co.uk/podcasts/series/greatlives • http://www.bbc.co.uk/podcasts/series/pov

4. Creative Elements • Sound effects • Introduction of the podcast as a form of identity • Introduces a new point • Related to the topic at hand • Artificial background noise to create the perception of a ‘live’ report made at the actual venue • The entire podcast could be song-based with lyrics that presents the information • Varying voices • Various stakeholders of the issue • Can be creatively fabricated

5. Examples • Mr Brown Podcast about The Great Malaysian Sale. • http://www.youtube.com/watch?v=CB4FBFQfLGg&feature=search • Mr Brown – Bak Chor Mee – Huge hike in prices • http://www.youtube.com/watch?v=brFPz9RNDg4&feature=search • Mr Brown – Exam Stress • http://www.youtube.com/watch?v=FCnKsx_tj08&feature=related

6. Examples – Song-based podcasts • I live in Singapura (Hossan Leong) • http://www.youtube.com/watch?v=lp80GOIh6_o&feature=search • Le-kua-si-mi (Mr Brown) • http://www.youtube.com/watch?v=yTnvqQFFc1c&feature=search • Anti-smoking Ad • http://www.youtube.com/watch?v=JndtG8Y7yfw&feature=search

7. Examples – Song-based podcasts • Pok Kai Face (Mr Brown) • http://www.youtube.com/watch?v=L5lJ2BA6bkY&feature=related

8. Vodcasts • Uses visual presentation as the main medium to inform and/or bring across a message • May include creative sound effects as well • Types: advertisement, news report, etc.

9. Examples - Advertisements • Children are watching • http://www.youtube.com/watch?v=t3WioZcjbys&NR=1&feature=fvwp • Touching commercial • http://www.youtube.com/watch?v=2WoppI99pGE&feature=related

10. Children are watching • Appeal to the emotions • Showing the direct parallel between actions of adults and that of the children • Enhanced by appropriate sound effects • Note how the producers have looked into the various instances in life where children are being influenced by their parents • Profanities • Smoking • Littering, etc.

11. Touching Commercial • Contains an element of surprise • Initial picture – a normal girl trying to look pretty by messing around with her mother’s cosmetics/make-up equipment • Actual fact – by cutting her own hair, the girl is trying to allow her bald brother who has undergone chemotherapy feel normal and accepted within the family • Appeal to emotions as well • Short but effective at proving a point

12. Examples – “News Reports” • The Noose – Strange Condominium Names • http://www.youtube.com/watch?v=Xb-FpMy_Eyk&feature=search • The Noose – Indecent orientation games • http://www.youtube.com/watch?v=qtJ_BvySJUQ&feature=related • The Noose – pirated DVDs • http://www.youtube.com/watch?v=KWdclEjbpWw&feature=related

13. The Noose • Light-hearted tone • However, issues presented are relevant and current • Multiple perspectives are presented in a creative way • In the form of “interviews” • “Interviewees” look and sound authentic