Podcasts Manuel Sarkis, Tiffany Auclair, Wei Xu, Chaneara Samuel
What is a Podcast? • Digital audio/video file that is distributed over the internet. • Server to client relationship. • Pod=iPod Cast=broadcasting
Functionality At Hydratooth • Advertising • Hydratooth website • Training • National training done from your desk • Investor Relations • Instructions Manual to water grinder
Benefits • Cost Effective • Easy Access • Technology • Up To Date Information • Customer/Employee Satisfaction
Risks • Overwhelming to employees • System Maintenance • Security
Podcasting Solution – Having own team Apple Computer & Software(3,000) Digital audio and video equipments and software (4,000) 700 video Ipods for sales and support department for training. (175,000) Hire one professional at $50,000 Post on company own website Total costs: 245,000 and 50,000 Other considerations.
Benefits of having own team • Easy for Controlling, Updating, Accessing. • Efficiently work with other departments. • No extra fees after salary. • Can get IT department total support • Directly get the feedbacks from the audiences
Drawbacks of having own team • Limited capabilities • Limitation of broadcasting • May be can’t stand large volume of visitors • Salary will be a fix cost whatever • The equipments invested may be out of time.
Outsourcing Benefits • Independent quality assurance • Ability to concentrate on core business activities • Specialist implementing the project • Technical Support
Outsourcing Drawbacks • Lose control over project • Security and confidentiality issues • Slow response time to issues • Potential high cost
Provide us with Software and Materials. Aid us in the development of our podcast. Aid us in the production of the final podcast. Aid us in the distribution of our final podcast. Help manage our technology Cost Estimations One year contract: 5M 0.9% of revenue Two year contract: 12M 2.0% of revenue CITYCAST Capabilities
Other Companies • IBM • Dell • Jim Henson Company • Duct Tape Marketing
Recommendation • YES! Use Podcasts • Why? • How?