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Research Resources for BUSX 301 Students

Access various databases and tools to gather company and industry information for BUSX 301 assignment. Explore sources like LexisNexis, Value Line, Datamonitor SWOT analyses, and get guidance from Ms. Shana Gass, the Cook Library Reference Librarian.

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Research Resources for BUSX 301 Students

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  1. Welcome Cornerstone Students! • Sit with your team please! • Log in using info on sticker to right of each PC monitor

  2. BUSX 301: Company & Industry Research Ms. Shana Gass, MSLS, MS sgass@towson.edu Reference Librarian, Cook Library September 2010

  3. Your assignment • Whatdo you need to know? • Which sources would you consult to find out?

  4. Company Web Site • Good first step • Look at the Investors / Investor Relations Section. • Due Dilligence:Consult Annual Report and/or 10-K. • Additional sources • Sources that come from outside the company – news & analysis • Sources about competitors & the industry as a whole

  5. Cook Library Business Subject Gateway

  6. Company & Industry Info - Exercise • Teams divide & conquer • All sources – link from Business Subject Gateway • Ask questions! • Be ready to report on your source • 15 min.

  7. Company Dossier, in the LexisNexis Academic • Blend of sources (like Yahoo Finance) • Snapshot – background info • Financials & ratios • News • Competitors • Stock info, investment analysis • Law cases & patents • Custom reports! LexisNexis is a Cook Library Database

  8. Value Line • Industry & Company Information • Investment perspective • Financials & Stock performance • Analysis • Ranking of companies & industries • Timeliness = how well VL thinks stock will perform in next 6-12 mos. 1 is the best • Safety = VL’s measure of volatility1 is the least volatile • Use the Investor Tools tab to learn about it! Cook Library Database

  9. Value Line – First Screen

  10. Value Line – Lookup Company

  11. Value Line – Searching for a Company

  12. A Company Stock Report

  13. The Value Line Investor Tools Section What does it all mean???

  14. Standard & Poor’s NetAdvantage – Industry Surveys • Environment • Trends • How the industry operates • How to analyze the industry (using ratios, etc.) • Financials for leading companies • Sources of Industry info • Industry publications • Trade associations • Government agencies which regulate industry Cook Library Database

  15. Datamonitor Company SWOT Analyses • In Business Source Complete • Steps:Do a simple search for company name • Under narrow by source…click on …SWOT Analyses • CAUTION: Datamonitor reports embargoed for academic market – may be a bit old In a Cook Library Database

  16. More Research Tips! • http://pages.towson.edu/sgass/courses • > BUSX

  17. Questions? …feel free to contact me! Shana Gass (410) 704-2395sgass@towson.edu*preferred Or any reference librarian:Cook Library Web Site > Ask a Librarian for options

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