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Online Experience for Audiowire

Online Experience for Audiowire. English 1 – Group 17 Fons ‘t Hart & Rens Schoorlemmer. Table of Contents. Introduction to Online Experience Audio Wire Online Retailing Information and analyzing of current website. Issues that have arisen Solution Proposals Costs Conclusion.

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Online Experience for Audiowire

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  1. Online Experience for Audiowire English 1 – Group 17 Fons ‘t Hart & RensSchoorlemmer

  2. Table of Contents • Introduction to Online Experience • Audio Wire • Online Retailing • Information and analyzing of current website. • Issues that have arisen • Solution Proposals • Costs • Conclusion

  3. Online Experience • Web Design Company • Main goal to increase sales through improving the online shopping experience. • Good references and past experiences • Boosted sales of DTV Televesion by 50% and can lead up to 150% improvement. • Online Experience knows what the customer wants

  4. Audio Wire • Leading manufacturer of microphones, earphones and other audio equipment. • Being a powerhouse in the market, Audiowire should have a user friendly website. • A large majority of their sales and attention should be focused on online experience • Convince people to buy something through a nice website.

  5. Information about Online Retailing • It’s easy • To navigate • To pay • To ask questions • It is delivered • Easily find similar products • Safe!

  6. Current Website • Bland, monotone website. • Design is not appealing to the eye • Difficult to navigate and order. • Has the basic functions – Navigation, Search. Contact, etc but needs to be elaborated and become more appealing to the eye. • This all needs to be changed.

  7. Issues that have arisen • Bad Sales • High Shopping Cart Abandonment • Difficult to make changes • Registering is needed and is too difficult • Confusing navigation • No clear layout • Nice images but too big • Not enough product information

  8. Importance of Online Retailing

  9. Solutions

  10. Design and Price • Good Visual Design • Easy user interface • Navigation

  11. Friendly Referral and Name • Brand image is important • Audiowire is leading manufacturer and therefore is well known

  12. Other important factors • Relevant information about products and company • Contact page that replies fast • Search function • Subscribe functions

  13. Proposed Improvements… • Take the website offline and entirely redesign it. • Put a temporary homepage up to notify customers that a big change is coming. • New design • New layout • Easy shopping, registering and subscription is optional

  14. …Proposed Improvements • SAFE shopping • Credit card checks • Accepting international ways of payment • Global delivery • Good return policy and guarantees to boost brand image

  15. Costs • Project will not be cheap, but as shown in previous graphs internet retailing is becoming more and more important. • Project will be paid off within 1 year.

  16. Conclusion • After having done extensive research with designers and the sales team we have come up with the solutions, we hope you agree with our possible solutions.

  17. Thank you for your attention • Any further questions?

  18. Sources • http://palatnikfactor.com/wp-content/uploads/2008/08/graph.jpg • http://newsimg.bbc.co.uk/media/images/42971000/gif/_42971047_online_spending_203.gif • http://www.archive.dbcde.gov.au/__data/assets/image/0006/130569/img-figure-2-1.gif • http://freelancefolder.com/15-top-site-elements/ • Market Leader – IwonnaDubicka, Margaret O’Keeffe

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