1 / 14

Improving the Online Experience

Audio Wire incorporated. Improving the Online Experience. Myra Grewe & Laurie de Lange. About us. Leading web design company Based in Washington DC Helped over 2500 companies We can increase conversion rates dramatically 40% to 150% improvements in key operating metrics

deon
Download Presentation

Improving the Online Experience

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Audio Wireincorporated Improving the Online Experience MyraGrewe & Laurie de Lange

  2. Aboutus • Leading web design company • Based in Washington DC • Helped over 2500 companies • We canincreaseconversionratesdramatically • 40% to 150% improvements in keyoperatingmetrics • Clienttestimonialfrom DTV Television Networks: ‘We are very happy with the impressiveresultsfromthis project. Online Experincequickly and effectivelydeliveredrecommendationsthat led to significant, measurableimprovements in our business.’

  3. Overview • Problemsregarding to your website • Possiblesolutions • Draft of new web design • Product information

  4. Online sales

  5. Current web design

  6. Problems • Major pitfalls in the check-out process • Register beforepurchasing • Confusingnavigation • Too big images • Notenough product information

  7. Improvements • Don’t register before purchasing - specials for members • Reduce clicks • Order products effectively • Small photos • Rewrite the copy - short andpunchy

  8. Draft of new design

  9. Suggestions • Keep the website up-to-date • Ongoing content building strategy • Feedback • Online advertising • Sales pages: 3 options • Sales pages • Landing pages • Squeeze pages

  10. Squeeze pages • Improve conversion rates => • Offering people, who register discounts + special offers Our statement: ‘Successful Squeeze pages (or a series of them) can generate anywhere from hundreds to several thousands of dollars in sales per day.’

  11. Online advertising

  12. Product information • Costs: 8,000-12,000 € • Time: 6-8 weeks

  13. THE END Thankyouforlistening

  14. http://www.bestseopluginforwordpress.com/improve-web-page-conversions-and-increase-sales-online/http://www.bestseopluginforwordpress.com/improve-web-page-conversions-and-increase-sales-online/

More Related