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Improving the Online Experience - PowerPoint PPT Presentation

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Improving the Online Experience
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  1. Audio Wireincorporated Improving the Online Experience MyraGrewe & Laurie de Lange

  2. Aboutus • Leading web design company • Based in Washington DC • Helped over 2500 companies • We canincreaseconversionratesdramatically • 40% to 150% improvements in keyoperatingmetrics • Clienttestimonialfrom DTV Television Networks: ‘We are very happy with the impressiveresultsfromthis project. Online Experincequickly and effectivelydeliveredrecommendationsthat led to significant, measurableimprovements in our business.’

  3. Overview • Problemsregarding to your website • Possiblesolutions • Draft of new web design • Product information

  4. Online sales

  5. Current web design

  6. Problems • Major pitfalls in the check-out process • Register beforepurchasing • Confusingnavigation • Too big images • Notenough product information

  7. Improvements • Don’t register before purchasing - specials for members • Reduce clicks • Order products effectively • Small photos • Rewrite the copy - short andpunchy

  8. Draft of new design

  9. Suggestions • Keep the website up-to-date • Ongoing content building strategy • Feedback • Online advertising • Sales pages: 3 options • Sales pages • Landing pages • Squeeze pages

  10. Squeeze pages • Improve conversion rates => • Offering people, who register discounts + special offers Our statement: ‘Successful Squeeze pages (or a series of them) can generate anywhere from hundreds to several thousands of dollars in sales per day.’

  11. Online advertising

  12. Product information • Costs: 8,000-12,000 € • Time: 6-8 weeks

  13. THE END Thankyouforlistening

  14. http://www.bestseopluginforwordpress.com/improve-web-page-conversions-and-increase-sales-online/http://www.bestseopluginforwordpress.com/improve-web-page-conversions-and-increase-sales-online/