Strategic Planning in Pharmacy Operations. LEARNING OBJECTIVES. 1. Provide an overview of planning activities conducted by pharmacy and health care organizations. 2. Describe the general process common to all types of planning.
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1. Provide an overview of planning activities conducted by pharmacy and health care organizations.
2. Describe the general process common to all types of planning.
3. Describe the purpose of strategic planning, and illustrate the specific steps to develop a strategic plan.
5. Highlight examples of strategic planning in pharmacy organizations.
6. Identify barriers and limitations to planning.
1. Define or orient the planning process to a singular purpose or a desired result (vision/ mission).
2. Assess the current situation.
3. Establish goals.
4. Identify strategies to reach those goals.
5. Establish objectives that support progress toward those goals.
6. Define responsibilities and timelines for each objective.
7. Write and communicate the plan.
8. Monitor progress toward meeting goals and objectives.
Reactive strategic planning is not the ideal, but it is often necessary, especially in industries that are changing rapidly (such as health care).
proactive strategic planning enables an organization to control its environment instead of vice versa.(create or recreate the business environment)
The time horizon for strategic planning may be as long as 10 to 20 years or as short as 2 years
Problems with strategic planning
The vision is also used to define the mission of the organization
Elements suggested in developing a mission statement for a community pharmacy
Companies use slogans to convey a message to customers about the organization
Preplanning should define who should be involved, where the planning process will occur, and how much time it will take.
A common method for conducting the situation analysis is to evaluate the internal strengths and weakness of the organization and the external opportunities and threats to the organization. This is known as a SWOT (Strength, Weaknesses, Opportunities, Threats) analysis.
(1) The organization’s vision
(3) goals for each strategy
(4)objectives required to meet those goals
(5) tasks or action plans to compete the objectives
(1)communicating the plan
(2) Implementing the plan
(3)Monitoring progress once the plan is implemented.
practice, community practice, or managed
care). What barriers do you believe would limit the
ability of pharmacists and pharmacy managers to
conduct effective planning in that setting?
2. Write a vision statement for a hypothetical pharmacy
organization. Explain how you selected the
language and message of the statement.
3. Conduct an Internet search of vision and mission
statements of health care organizations. Identify and
compare the statements from at least three different
organizations. What are the strengths and weakness
of these statements?
4. What are the different activities that pharmacies
and health care organizations engage in when they
plan for the future?