Social media trends 2021

1. Social media trends 2021 Like everything else, your social media marketing plans need to be updated regularly. What worked say in 2019 will not work in 2020-21. And though life is limping back to normality, it is a long time before we go back to the pre-pandemic marketing strategies. So, what are the social media marketing strategies that will work for you this year? Here are some of them. The main focus of your social media marketing plan shouldn’t be on how it is to be done, but rather on what it means for your business. Hence, the first thing you need to work out, either by yourself or with the social media optimization agency NY is your goals and objective. You must have clear- cut goals and then fine-tune your social media marketing plan to fit that. The second strategy is to be actively engaged with your audience or customer base. There are many ways you can achieve that; either by actively keeping track of your social media handles, like which posts are being favored by or which are not being received well. Then you also need

2. to do surveys of this audience base so as to learn what they want from your business. Apart from your social media handles, you can also check out forums and websites like Quora or Reddit to see how your brand is being talked about. Lastly, make sure you answer your customer’s queries and comments; and keep a feedback form on your website for them to give you useful feedback. The next strategy involves keeping track of your data; if you are not proficient in that, you can always hire one of the many proficient social media marketing companies in NY. Monitoring your data will give you a clear idea of your social media metrics which means the following:  How many new users are seeing your posts in their feed organically which will give you an idea about your post’s reach.

3.  The number of clicks generated from your content or account will give you an idea of what kind of content sparks the audiences’ curiosity.  How is your hashtag, unique to your business doing? Or which hashtags are bringing you new users or promoting your content? Tracking this important metric will help your visibility.  How is your audience reacting to your content? Are they just seeing it or are they actively liking/commenting/forwarding/saving your content? This engagement metric is particularly important as it will again show what type of content you sell the best.  When you keep track of the above metric, make sure you differentiate between paid and organic reach/engagement. When you run ads on a social media site, most often, the reach and other metrics are paid and have little effect in advancing your business goal through social media marketing. Hence keeping track of organic engagement is much more important.  Lastly, what are your audiences talking about when they engage with your posts. Are they being positive or are they criticizing your content? If you have a hashtag specific to any campaign you are running, keeping track of the sentiment it garners will help you to know if it will help your business goals or not. So, these are three of the important marketing strategies that will work in 2021. Which ones are you going to use first? To Know More Visit: www.jemediacorp.com