Social Media Trends in 2013 - PowerPoint PPT Presentation

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  1. Social Media Trends for 2013 Charlene Li, Founder & Analyst, Altimeter Group @charleneli | charlene@altimetergroup.com February 26, 2013 | SFAMA

  2. What Do You Need To Know Before You Leap in 2013?

  3. Social Will Be Like Air

  4. 1 Content Marketing +Native Advertising +Real Time Marketing =Converged Media 4

  5. The Emergence of Converged Media Converged Media utilizes two or more channels of paid, earned, and owned media. It is characterized by a consistent storyline, look, and feel. corporate website Display, banner ads microsites corporate blog Sponsored posts, ads PPC ads Pay per post blogging

  6. Native Advertising Isn’t “Advertising” Authentic Informative Entertaining Relevant Requires a new mindset

  7. Converged Media – 11 Success Criteria

  8. 2 The Dynamic Customer Requires Moving Faster Than Real Time

  9. Real Time Marketing Realities This isn’t real time marketing – it’s pre-planned.

  10. Catching The Dynamic Customer in Real Time

  11. Execution Workflow: Coordinating Paid, Owned, and Earned as one orchestration © 2012 Altimeter Group

  12. 12 3 Everyone Becomes A Marketer

  13. Marketing extends to all parts of the organization Sales Service Executives Marketing Product

  14. Applebee’s Enables 7,000 Employees in 1,000 Locations to Monitor and Respond in Social Media

  15. (re)Organize Marketing for Agility and Resilience Rigid Organizations Adaptive Organizations

  16. Social Media Training is About Developing Judgment -- and the Confidence to Use It What you should do What you shouldn’t do Judgment is needed in between

  17. 17 4 Big Data Becomes Usable Data

  18. 5 FACTORS 3 FACTORS 5 FACTORS 5X3X5=75 awareness consideration intent purchase support loyalty advocacy 5 factors 3 factors 5 factors 75X7=525

  19. What do you really know about your customers? 25-55 years old, married, kids, working, graduate degree, reads Real Simple & Wired

  20. What would you do with a Watson in your pocket? “By the end of this decade, the equivalent of Watson will fit in your pocket.” – Dr. John Kelly

  21. 21

  22. 22 Social Media Strategy  Social Business Strategy  Business Strategy 5

  23. Six Phases of Social Business Maturity

  24. Strategy is What You Decide To Do And What You Decide NOT To Do

  25. Social Will Be Like Air

  26. © 2012 Altimeter Group