Presented at SFAMA February 27, 2013
Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.
Charlene Li, Founder & Analyst, Altimeter Group
@charleneli | email@example.com
February 26, 2013 | SFAMA
Know Before You Leap
+Real Time Marketing
Converged Media utilizes two or more channels of paid, earned, and
owned media. It is characterized by a consistent storyline, look, and feel.
Display, banner ads
Sponsored posts, ads
Pay per post blogging
The Dynamic Customer
Faster Than Real Time
This isn’t real time marketing – it’s pre-planned.
Owned, and Earned as one orchestration
© 2012 Altimeter Group
Locations to Monitor and Respond in Social Media
Judgment -- and the Confidence to Use It
Judgment is needed in between
Big Data Becomes
awareness consideration intent purchase support loyalty
25-55 years old, married, kids, working,
graduate degree, reads Real Simple & Wired
in your pocket?
“By the end of this decade, the
equivalent of Watson will fit in
your pocket.” – Dr. John Kelly
Social Media Strategy
Social Business Strategy
You Decide To Do
And What You
Decide NOT To Do