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Marketing Committee Meeting - 18 25 th July 2018

Roll call for the marketing committee meeting. Discussion on antitrust laws and updates on membership, future events, and workshops.

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Marketing Committee Meeting - 18 25 th July 2018

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  1. Marketing Committee Meeting - 18 25th July 2018

  2. Roll call .

  3. As participants in this meeting, we need to be mindful of the constraints of antitrust laws. • There shall be no discussions of agreements or concerted actions that may restrain competition. • This prohibition includes the exchange of information concerning pricing, rates, coverages, market practices or any other competitive aspect of an individual company’s operation. • Each participant is obligated to speak up immediately for the purpose of preventing any discussion falling outside these bounds. Antitrust Policy

  4. Membership update Total members = 49

  5. AREA membership update – July 2018 Startup University Two new members in July

  6. Current Membership 49 members

  7. 49 members – 25 July 2018

  8. Membership by Class 49 members

  9. Future events How best to support / offer most value to AREA members? • ISMAR • AREA Requirements workshop • AWE EU • Speaking • AREA Pavilion • VIP • AREA breakfast meetup • Singapore Conference • EWTS • AREA meetup? • AREA Workshop ’19 • Working group needed

  10. ISMAR - 16th Oct - Munich • AREA Supported IEEE ISMAR 2018 Enterprise AR Functional Requirements Workshop • AREA events page - http://thearea.org/event/ismar/ • Can you support the team? • This workshop will shed new light on the requirements’ current status, and provide valuable inputs to the further refinement and applications of the enterprise AR requirement documents

  11. AWE EU - 18th & 19th Oct - Munich • Are you / your company attending? • Are you speaking at the event? • AREA can promote! • Do you have a booth? • AREA can promote! • Can you provide a case study for AREA video? • Please send to Angela@theAREA.org

  12. AWE EU - 18th & 19th Oct - Munich • AREA Pavilion • In discussions with AWE EU team • more information • to follow • costs • how to sign up etc

  13. AWE EU - 18th & 19th Oct - Munich • AREA VIP offering • Working with AWE to provide a “guided tour” around the expo floor • Offering insight and overview of the AR ecosystem • If you are bringing customers – can add to the VIP list

  14. AWE EU - 18th & 19th Oct - Munich • Breakfast meeting • Invite to AREA members, VIP’s, enterprise customers / providers interested in joining the AREA • Previous events • Introductions (Networking) • Overview of the AREA (Executive Director) • Benefits of membership (AREA members) • Committees • Research • Networking • Ideas to improve event / opportunity to network?

  15. AREA breakfast briefing Friday 19th Oct 8am to 9am Why should I attend…. • Learn about the work of the AREA and how it might benefit you organisation • Chance to meet innovative AR companies in an informal environment • Create and build new relationships and partnerships • Quick, easy and great way to get up to speed on the latest in the industry • Network with other Enterprise companies MEET THE AREA Come and meet the AREA members and be part of the Enterprise AR ecosystem • Meeting place tbd

  16. Singapore event – 31st Oct 1st Nov • AREA media agreement • AREA ED speaking at event • ED to provide report of status of Singapore opportunity • Work with AREA APAC Agent (Darren Lou) • Members with Singapore base – please connect

  17. EWTS – 9th to 11th Oct • Are you attending EWTS? • Opportunity to network / informal meetup • Looking to further develop relationship with EWTS • AREA membership discount to EWTS • AREA thought leadership content promotion • Other ideas for networking at the event?

  18. AREA & DMDII workshop ‘19 AREA workshop Building on the success of our DMDII & AREA Chicago workshop we’re keen to replicate this event by offering a “scaled down” version that can be replicate across other events Benefits include: • Highlights AREA members as practitioners and industry leaders • Creating collaboration and synergy in the AREA ecosystem • Sharing of ideas, best practice, challenges and so on • Introducing and expert point of view on the topics that really matter by inviting specialists to talk and share experiences • Potential new business opportunities

  19. AREA & DMDII workshop ‘19 • Key event for the AREA • Kick off meeting for 2019 – 5th September • Need input from members • Define agenda • Cost structure • Outreach & Promotion • Help run event • Who can join the AREA & DMDII workshop working group? • Sep ‘18 to Mar ‘19 – monthly meetings

  20. AREA webinars Completed

  21. Implementing AR successfully: Learning from the market leaders • Atheer • Augmate • Theorem Solutions • Great insights • Recording here

  22. How you can benefit from Enterprise Augmented Reality • PTC • Newport News • Recording here

  23. AREA webinars Future

  24. AREA webinars • AREA Security webinars (proposals) • Internal - AREA Security Report • Sep 7th (Friday – may be moved) • External - State of AR Security in the Enterprise • Oct 9th (EWTS – may be moved) • External - Overcoming Barriers to AR Project Implementation: A Security Perspective • Nov 8th • Can you participate? Add value to the webinar?

  25. New AREA webinars • Looking for ideas for 2018 / 2019 • Ideas • Industry focus • Use case studies • Technology • Getting started in AR • Reducing the barriers to adoption (overview) • Please provide ideas?

  26. AREA and EPRI call for case studies

  27. Tell Us Your Enterprise AR Success Stories! • Any content (videos, case studies, content, graphics, photographs and any other media) about AR and wearable technology to:  • enforce adherence to task procedures, particularly safety procedures (your technology in action) • understand ROI and benefits gained from delivering AR projects (e.g. examples of helping enterprises achieve higher efficiencies or reduced error rates)

  28. Your Content will be Added • AREA • website portal, promoted to the ecosystem (via social media etc) and at conferences attended by the AREA  • EPRI • included in an upcoming EPRI reports that thousands of utility decision makers will see.  It will be featured in a trade publication, social media publicity campaign and will also serve as the basis for launching funded proposals to our EPRI members

  29. Your Company Gains • You will receive attribution, links back to your company to all contributions and will be seen by thousands of decision makers

  30. Human Factors working group

  31. Human Factors Research Task Force • Tackle important questions • What are the most important human factors research questions for AREA members? • Develop, evaluate and provide feedback about research protocols/methods • Create a procedure for collecting, etc. • Design/host webinars (schedule, invite experts, etc.) • Write and/or promote posts about Human Factors Research on member blogs (or the AREA blog)

  32. Can you provide leadership? • Frame/guide the work (via bulletin board or e-mail) • Solicit volunteers and manage volunteer inputs • Schedule and host task force meetings • Compile and provide results to AREA ED • Report to the Research Committee (5 min monthly)

  33. AREA Liaison and Partnership Framework • Policy and framework agreed by the AREA board – May 2018

  34. Overview of partnership framework • More organisations are interested in joining the AREA to benefit from the membership initiatives. • There are certain organisations that do not fit the current membership structure. • These organisations can bring benefit to the AREA and its members but are very unlikely to pay a membership fee. • They are often not directly involved / interested in enterprise AR but their work or customers are! • The AREA needs to find a way to engage and work with these organisations to create a WIN/WIN outcome

  35. Goal and characteristics Goals • To obtain new members who offer an strategic advantage and (potential) financial benefit to AREA / its members • Increase value to existing members through the partnerships • Define and deliver a WIN/WIN partnership that benefits both parties • Create a partnership framework that enables the AREA to engage with organisations who do not fit the “just join as a member” Characteristics • Must be a non profit or not for profit organisation? • Commercial based companies are excluded • Both parties can clearly define and implement the benefits agreed from the mutual membership on a case by case basis • Both parties assign a relationship manager to mange the partnership

  36. Social media & news update

  37. Social media update LinkedIn AREA company page 479 followers Steady growth in followers and engagements with the content. We share a variety of news, events, adverts for forthcoming webinars, etc and work already done to spread awareness of the AREA. Continues to be a useful platform. Twitter 8.9k followers No growth in follower numbers, but the link clicks on individual tweets has shot up (highest was 218 link clicks on an individual tweet this month). Probably due to appetite for information within industry. Low likes and RT does not show pattern of increased link clicks. LinkedIn Group 13,534 members Again a noticeable increase in appetite for information on AR and VR. We get 50 requests to join the group per day (about 2/3 are accepted). Instagram 3548 followersPromoting members, events and membership benefits on this platform including general info about the work of the AREA. Facebook 64 followers Same pattern as last month, despite low follower numbers, we share daily. Interaction and shares has continued to grow on Facebook.

  38. AREA news letter

  39. AREA newsletter • No newsletter planned for August 2018 • Ideas / input for September • 3rd AREA research review • 4th AREA research overview • 50th AREA member joins • Where to meet the AREA • New member interviews

  40. Events overview

  41. Events update • Discounts for AREA members • Discounts that we’ve secured range from 20% off ‘Early Bird’ registrations to 10% discount throughout the registration period. • IoT Tech Expo series of 3 events: • London, Amsterdam and US • Member discount: IoTAREA20 • Mechatronics and Robotics conference • Helsinki in October • Member discount: MRC18AR20D • 5th Enterprise Wearable Technology Summit (EWTS) • Texas in October • Member discount: area10 • The Future Tech Expo • Dallas in September • Member discount: area10 Watch this space for new member discounts as we secure them!

  42. **New** events recently added to the website Events where we’ve secured a member discount Watch this space for 2-3 new events, happening later in the year, to be posted in the coming weeks …. Watch this space for new events, happening later in the year and early next year ….

  43. AREA ED attending

  44. Events listing • What events are you attending in 2018? • Industry and AR events? • Opportunity for AREA pavilion? • Listing on AREA web site • Discounts and Speaker opportunities • Promote talks via blog / news / social media • Please let angela@thearea.org know

  45. AREA marketing committee future dates Next meeting 12 September 2018 12pm Eastern

  46. 2018 H2 – AREA Committee plan Looking at ways to share / subscribe to calendar

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