How to Deliver eMails in a SPAM Filtered World. Peter Martin President Cactus Sky Communications, Inc. peter@cactusskyeMail.com 941-907-4132 954-205-7716 cell. Power of eMail. eMail earns the Highest ROI Last year, the average return from every dollar spent on:
Cactus Sky Communications, Inc.
Dan Lawlor, senior analyst with J.D.Power,
20 percent of permission-based eMail messages are being blocked.
The steps presented today will help you improve your eMail deliverability.
Poor deliverability costs your company significant revenue from:
is the key to
America Online, for example, currently recommends keeping spam complaints below one per 1,000 messages.
Your sender reputation has become the primary check that ISP’s use when determining how to treat your eMail.
dealership has less than 2%of its customers’ eMail addresses.
Increase your dealershipseMail house list count by up to 30%.
Enhanced Consumer Database for Marketing
Your file is matched against our permission-based eMail append database. When a match is found, the eMail address is added to your file.
Your existing customer database is sent to eMail Matching for processing.
eMail Matching solution
At the completion of the eMail matching Process, the enhanced file is sent back to you.
A welcome eMail is sent to your customers introducing online communications to them, and giving them an opportunity to decline receiving any further online communications.
To achieve high deliverability rates requires involvement and cooperation from:
You can have an unlimited number of online coupons.
73% of consumers have a coupon for an online purchase.
59% have redeemed an online coupon offline.
I received your request for information regarding a Hummer. Please let me know what you are interested in and I will assist you.Best regards,Mark "the bow tie guy"Cadillac and Hummer727-822-20
Reach your audience at the right time.
One of the most welcomed eMails.
a form on your web site.
Because eMail has such high potential ROI, many marketers and their internal stakeholders fall victim to the approach of, “If it works, let’s send more eMails.”
Best case, it is delivered into the inbox.
While ISPs and corporate filters all handle suspected spam messages differently, they generally are handled one of four ways:
Verifies sender’s identity
Third-party verification of sender’s good habits
Tokenized proof of sender’s good reputation
The message header is the first thing that is seen by an eMail receiver (i.e. ISP) There are four major areas within an eMail header that should be checked prior to sending the message. These areas include:
Some eMail clients allow more characters in a subject line than others, but most give you at least 50, including spaces.
One way to really see how your subject line will work in your recipients’ inboxes is to send yourself an eMail with your proposed subject line.
A “dirty eMail” list is guaranteed to cause delivery problems. Elements of a dirty list may include addresses that:
eMail must have a functioning opt-out feature to be “ A compliant opt-out mechanism”