An example of great corporate storytelling

1. MIND SPIRIT DESIGN An example of great corporate storytelling www.mindspiritdesign.com The traditional use of corporate video marketing is the typical, boring commercials you see interrupting your favorite television shows. The problem with commercials is that people barely notice them, and certainly aren’t moved by the quick display of facts and data around your products and services. If you want people to talk about your company or your brand, you need to make a connection with the viewers and make them feel something. Corporate storytelling is video marketing on an emotional level that people are naturally drawn to. People are social creatures and are emotionally influenced by the stories of other people. Instead of creating video marketing campaigns that just list the facts and details of a product or service – videos should become storytelling tools. The notion of storytelling outside of the context of entertainment has emerged. Words like “engagement” and “brand narrative” have entered the vernacular and are staples in the lexicon of those tasked with communicating for businesses and organizations. New digital and social media platforms have raised the bar—and raised the stakes—in how businesses communicate with their ecosystem.