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Agenda

Agenda. Feature & Position Objective & Strategy Target Group Q4 Promotion Plan Schedule Budget. Feature & Position. MP3 series position : Music Power Apacer audio steno is going to empower everybody -Jenny, a college graduate, is a POP music lover ( AV220 )

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Agenda

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Presentation Transcript

  1. Agenda • Feature & Position • Objective & Strategy • Target Group • Q4 Promotion Plan • Schedule • Budget

  2. Feature & Position • MP3 series position: • Music Power • Apacer audio steno is going to empower everybody • -Jenny, a college graduate, is a POP music lover ( AV220 ) • Leo, a sales manager, enjoys Jazz and lounge bar music ( AP510 ) • William, a junior marketing staff, fancy rock music (AS820)

  3. Objective & Strategy Grasp MP3 market Reach sales target Objective • Use “ Music Power “ as topics for promotion plan • Make press conference a lounge bar party • Invite media, distributors, key accounts Strategy Music Power Position

  4. Sales Target • Please fill in sales target in your region

  5. Target Group

  6. MP3 Promotion Plan Music PowerAV220/ AP510/ AS820 PR Advertisement Website Direct Mkt • Catalog • Post Card • Notebooks • Full Line DM • Plastic Holder • Lounge Bar Party • Media Interview • Product Reviews • Magazine • Newspaper • Wkly • Online Hot Sale • Online Coupon Ticket • MusicBox Psychology test

  7. Key Message *Please adjust the 3 selling point according local market needs • AV 220: Simple MP3 + USB Drive • AP510: A mini Hi - Fi audio Set with docking station • AS820: Line In function, grasp music without boundary Music Power

  8. Implementation Example:Taiwan Market

  9. PR (1) example Music Power Lounge Bar Party • Opening: • Country manager speech • Welcome disti, key account • , media • Stage Demo: • Jazz music broadcast • AP510 signboard on stage • Product shots session • (for media) • Panel Discussion: • 3 product areas • PM introduce • Product demo on table • Soft drink offer • Ending: • Gift * Invitation: make a “sofa Music” luxury, fashionable style for lunge bar party

  10. PR (2) example • Interview Topics: • Link MP3 with PUB (lounge bar goer’s MP3) • What MP3 suits me? (A psychology test) • Target Media • Lifestyle Media • Digital Life Media

  11. PR (3) example

  12. PR (4) example 媒體曝光名單: 共57

  13. Advertisement example • Make“ Music Power” the theme of Ad: *Ad copy may mention AV220/ AS820/ CD211

  14. Website example • Online MP3 hot sale • MP3 lounge bar party event sharing • My music box psychology test What MP3 player suits me?

  15. Direct Marketing example • DM • Post Card • Full Line DM • Notebook • Plastic Holders • POP Music Power

  16. Schedule example *可談產品廣告交換

  17. Budget example

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