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Hate speech in Bulgaria (migrants)

Hate speech in Bulgaria (migrants). Context – emigration -> immigration Context – the European migrant crisis Public opinion Media capacity – negative messages Capital vs. smaller cities. Culinary Inspiration. Food -> integration (since 2011) Positive, attractive, tasty Personal stories

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Hate speech in Bulgaria (migrants)

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  1. Hate speech in Bulgaria (migrants) • Context – emigration -> immigration • Context – the European migrant crisis • Public opinion • Media capacity – negative messages • Capital vs. smaller cities

  2. Culinary Inspiration • Food -> integration (since 2011) • Positive, attractive, tasty • Personal stories • Culinary is trendy

  3. Key activities • Media strategy + attracting 10+ media partners • 1 media training in Sofia University with UNHCR & co • Content – 83 recipes, 100+ photos, 31 stories • 1 website + 1 video + 30 000 paper postcards • 1 media lunch + 2 cooking classes for bloggers • Promotion + working closely with media • Engaging the public – culinary game • Final photo exhibition with 600 participants at the opening evening

  4. Results and achievements • Empowerment and co-creation • Huge media and public interest • 127+media materials published (our materials + new forms) • 600+ visitors of the photo exhibition at the opening evening • Good practice – European Commission’s European Website on Integration (EWSI) • Good practice – EC’s Open Method of Coordination (soon) • Sustainable!

  5. Lessons Learnt = Recommendations • Creativity • High quality media content • Close cooperation with leading media • Reach out for a new audience • Right timing • Sustainability – social enterprise

  6. Thank you! • http://multikulti.bg/tasty/ • bistra@multikulti.bg

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