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Corporate Social Responsibility (CSR). Basic Ideology All World Gayatri Pariwar ( www.awgp.org ; www.akhandjyoti.org ). Basic cause of problems in today’s society! Malicious Thinking. Jealousy, ego, greed, leg-pulling, selfishness, falsehood, …. Basic Ideology All World Gayatri Pariwar

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slide2
www.awgp.org

Basic Ideology

All World Gayatri Pariwar

( www.awgp.org ; www.akhandjyoti.org )

Basic cause of problems in today’s society!

Malicious Thinking

Jealousy, ego, greed, leg-pulling, selfishness, falsehood, …

slide3
www.awgp.org

Basic Ideology

All World Gayatri Pariwar

( www.awgp.org ; www.akhandjyoti.org )

Remedy!

Thought Revolution/Transformation Movement

( Started by Pandit Shriram Sharma Acharya, founder of All World Gayatri Pariwar (AWGP) )

Jealousy, ego, greed, leg-pulling, selfishness, falsehood, …

Courteous, honesty, help, respecting, truthfulness, jovial, lively

Meaning

Alternate constructive thoughts that ascertain a peaceful self and society

slide4
www.awgp.org

Basic Ideology of AWGP

Thought Revolution/Transformation Movement

He wrote more than 2500 books on every aspect of human life

see Literature Section of www.awgp.org

Pandit Shriram Sharma Acharya - Founder - All World Gayatri Pariwar

slide5
www.awgp.org

Basic Ideology of AWGP

Thought Revolution/Transformation Movement

Ingredients of this movement!

Self-development  Family-development  Society-development

How!

Upaasanaa: Contemplating on the virtues of God, Subscription to ideals

Saadhanaa: Acquiring these virtues/ideals by self-control

Araadhanaa: Using virtues for society development

slide6
www.awgp.org

Basic Ideology of AWGP

Thought Revolution/Transformation Movement

Araadhanaa: Using virtues for society development

Seven Revolutions of AWGP

  • Saadhanaa

2. Education

3. Health

4. Self-reliance

5. Women Empowerment

6. Protection of Environment

7. Freedom from Addictions & Eradication of Evil Customs

CSR – Some programs taken up worldwide

slide7
www.awgp.org

Question?

So what has this ideology of AWGP got to do with Corporate Social Responsibility (CSR)?

?

Lets try to understand the correlation

Malicious Thinking  Jealousy, ego, greed, thinking of

money all the time, selfishness, …

Alternative Constructive Thoughts  Humanitarian attitude,

thinking about self as well as others & surroundings

CSR

slide8
www.awgp.org

Corporate Social Responsibility (CSR)

Correlation is not quite clear! Be more specific!

?

Meaning of Corporate and Responsibility in CSR

We understand

Meaning of Social?

That too we understand

Lets See

slide9
www.awgp.org

Corporate Social Responsibility (CSR)

Corporate Social Responsibility mean open and transparent business practices that are based on ethical values and respect for employees communities and the environment.

The philosophyof corporate social responsibility is basically to return to the society what it has taken from it in the course of its quest for creation of wealth in the core decision making process of a business.

Malvinder Singh*, “Corporate Social Responsibility Contribution to Sustainable Development”, Materials Management Review – A monthly publication of Indian Institute of Materials Management, Vol. 4, Issue 3, PP. 29-30, January 2008.

*DGM, Quality Assurance, BHEL, Hardwar

Araadhanaa: Using virtues for society development

Revolutions of AWGP

2. Education

3. Health

5. Women Empowerment

6. Protection of Environment

7. Freedom from Addictions & Eradication of Evil Customs

slide10
www.awgp.org

Corporate Social Responsibility (CSR)

Hence the challenge is to form a progressive community by balancing the interest of individuals and that of the society.

Malvinder Singh*, “Corporate Social Responsibility Contribution to Sustainable Development”, Materials Management Review – A monthly publication of Indian Institute of Materials Management, Vol. 4, Issue 3, PP. 29-30, January 2008.

*DGM, Quality Assurance, BHEL, Hardwar

slide11
www.awgp.org

Corporate Social Responsibility (CSR)

The Corporate social responsibility must aim at achieving the targets for which companies were set up, without incurring cost and time overruns.

A promoter should certainly not think of his company’s responsibilities only in terms of his narrow financial interests as often happens. Also, charitable acts should not get precedence over protecting the interests of the direct stake holders and the environment.

R. C. Bhargava*, “The Real Meaning of CSR”, Materials Management Review – A monthly publication of Indian Institute of Materials Management, Vol. 4, Issue 10, PP. 21-22, August 2008. Published in the Economic Times, 16th June 2008

*Chairman, Maruti Suzuki India Ltd.

Araadhanaa: Using virtues for society development

Revolutions of AWGP

2. Education

3. Health

5. Women Empowerment

6. Protection of Environment

7. Freedom from Addictions & Eradication of Evil Customs

slide12
www.awgp.org

Corporate Social Responsibility (CSR)

Correlation is not quite clear! Be more specific!

?

Seven Revolutions of AWGP

For Personal, Family and Society Development

1. Saadhanaa

2. Education

3. Health

4. Self-reliance

5. Women Empowerment

6. Protection of Environment

7. Freedom from Addictions & Eradication of Evil Customs

Meaning of Corporate and Responsibility in CSR

We understand

SOCIAL has a much more HOLISTIC meaning

Understanding this meaning

will HELP us

in IDENTIFYING various

simple, cost effective, less time consuming, yet productive

CSR ACTIVITIES

slide13
www.awgp.org

Corporate Social Responsibility (CSR)

Holistic meaning of Social

Social starts with the self, goes to our immediate acquaintances and then to the entire society

All these three have to occur simultaneously if CSR is to be implemented in its full meaning

  • Personal, Family, Society Development (Vyakti, Pariwaar, Samaaj Nirmaan)
slide14
www.awgp.org

Corporate Social Responsibility (CSR)

CSR TECHNIQUES

Personal Development

slide15
www.awgp.org

Corporate Social Responsibility (CSR)

CSR TECHNIQUES

(Personal Development)

Problems

  • Over-worked bosses/employees
  • Long working hours – banks, software, etc.

Example: 8 to 8 banks / implementation of core banking / Employees work more than 12 hours

  • Trying to achieve much more in material terms than what is really needed
  • Consequence – Self is slowly destroyed

Individual suffers  efficiency  productivity 

slide16
www.awgp.org

Corporate Social Responsibility (CSR)

CSR TECHNIQUES

(Personal Development)

Solutions (Proposed)

  • Humane approach – human centric corporate culture

(Bhaav Samvedanaa)

  • Self Energizing / Revitalizing Program

5 min in the morning in the house

Half An Hour daily upon reaching the work place

This half an hour will not be lost

As individual efficiency  the work quality  and output 

slide17
www.awgp.org

Corporate Social Responsibility (CSR)

CSR TECHNIQUES

(Personal Development)

Self Energizing / Revitalizing Program

  • Ushaa Paan (5 min in the morning) – stomach
  • Joint Loosening (20 min at work place, just before lunch)
  • Pranaayaama/Meditation (10 min at work place)
  • Playing soothing, light classical music at work place
  • Keep a small plant on your office table, water it daily

Examples:

  • Classes being conducted at IIT Bombay
  • During flight - joint loosening
  • Dev Sanskriti VishwaVidyalaya, Gayatrikunj, Haridwar

Can help in implementing – Student Internships

slide18
www.awgp.org

Dev Sanskriti VishwaVidyalaya

www.dsvv.org

slide19
www.awgp.org

Dev Sanskriti VishwaVidyalaya

Curriculum & Internship

slide20
www.awgp.org

Corporate Social Responsibility (CSR)

CSR TECHNIQUES

Family Development

slide21
www.awgp.org

Corporate Social Responsibility (CSR)

CSR TECHNIQUES

(Family Development)

  • Family environment at work place – helping each other
  • Spending time with the family after work
  • Developing wisdom, honesty, responsibility, courage

Example:

Shantikunj, Haridwar (AWGP Headquarter)

More than 2000 people - Like a huge family

Manager-less Management

Everyone feels responsible for the task that he/she is doing

Work gets done without tension, depression, pressure, …

slide22
www.awgp.org

Corporate Social Responsibility (CSR)

CSR TECHNIQUES

Society Development

slide23
www.awgp.org

Corporate Social Responsibility (CSR)

CSR TECHNIQUES

(Society Development)

The philosophyof corporate social responsibility is basically to return to the society what it has taken from it in the course of its quest for creation of wealth in the core decision making process of a business.

Malvinder Singh*, “Corporate Social Responsibility Contribution to Sustainable Development”, Materials Management Review – A monthly publication of Indian Institute of Materials Management, Vol. 4, Issue 3, PP. 29-30, January 2008.

*DGM, Quality Assurance, BHEL, Hardwar

slide24
www.awgp.org

Corporate Social Responsibility (CSR)

CSR TECHNIQUES

(Society Development)

Revolutions for making the society a wonderful place

  • Education
  • Health
  • Self-reliance
  • Women Empowerment
  • Protection of Environment
  • Freedom from Addictions & Eradication of Evil Customs
slide25
www.awgp.org

Corporate Social Responsibility (CSR)

CSR TECHNIQUES

(Society Development)

Well ! We are very busy. When do we have time for all these activities?

?

2 hours every weekend

Choose one activity – continue for 6 months

Observe the results

Example: Association for India’s Development volunteers

Creativity  Innovation

slide26
www.awgp.org

Corporate Social Responsibility (CSR)

CSR TECHNIQUES

(Society Development)

EDUCATION

slide27
www.awgp.org

Corporate Social Responsibility (CSR)

CSR TECHNIQUES

(Society Development)

EDUCATION

  • Vocational training – IIMM – nice initiative
  • Technical Education by IIMM and IIM
  • Jindal Steel – OP Jindal University and Law School
  • Prizes given to outstanding students

Academics, Games, …

  • Holistic development scholarship to B.Tech.

Narotam Shekhsaria Foundation in Mumbai

Recognition of Holistic Personality Development through Education

slide28
www.awgp.org

Corporate Social Responsibility (CSR)

CSR TECHNIQUES

(Society Development)

EDUCATION

  • Schools for under-privileged

Example: A private school in Jaipur has made a school next to its own campus – teaching/vocational training

  • GP Lucknow volunteers maintaining a school built by Bharat Petroleum
  • Time donation in locations near the company

Teaching and Caring

Selfless service (seva) gives extreme pleasure / satisfaction

slide29
www.awgp.org

Corporate Social Responsibility (CSR)

CSR TECHNIQUES

(Society Development)

HEALTH

slide30
www.awgp.org

Corporate Social Responsibility (CSR)

CSR TECHNIQUES

(Society Development)

HEALTH

  • AWGP

Village management - 1 day workshop at Bhalgaon, MH

www.awgpnews.org/villagemanagement (29/09/2007)

Daily Joint Loosening Yoga at the work place

Monthly cleaning drives near the work place

(Done in Shantikunj on 24th of every month)

slide31
www.awgp.org

Corporate Social Responsibility (CSR)

CSR TECHNIQUES

(Society Development)

HEALTH

  • AWGP

Village management - One day workshop at Bhalgaon, MP www.awgpnews.org/villagemanagement

Sponsoring FREE quarterly health camps

in surrounding areas

slide32
www.awgp.org

Corporate Social Responsibility (CSR)

CSR TECHNIQUES

(Society Development)

HEALTH

  • AWGP

Village management - One day workshop at Bhalgaon, MP www.awgpnews.org/villagemanagement

Organizing FREE awareness camps

in nearby villages

(Working with like minded groups for the organization of such camps)

slide33
www.awgp.org

Corporate Social Responsibility (CSR)

CSR TECHNIQUES

(Society Development)

HEALTH

  • AWGP

Alternative therapy

Organizing such camps

Awareness campaigns

slide34
www.awgp.org

Corporate Social Responsibility (CSR)

CSR TECHNIQUES

(Society Development)

HEALTH

  • GP Mumbai / Rotary Club

Blood donation camps

  • Polio drop - Awareness campaigns
  • Flex posters outside Tata Motors, Pune canteen
  • Eye checkup and cataract operation camps
  • Sponsored artificial limb implant – Jaipur??

(www.goodnewsindia.com)

slide35
www.awgp.org

Corporate Social Responsibility (CSR)

CSR TECHNIQUES

(Society Development)

SELF-RELIANCE

slide36
www.awgp.org

Corporate Social Responsibility (CSR)

CSR TECHNIQUES

(Society Development)

SELF-RELIANCE

  • AWGP

Vocational training at Gayatri Tapobhoomi, Mathura

Vocational training at Shantikunj, Haridwar

Vocational training at local Shaktipeeths/Consciousness Centers spread worldwide

(Agarbatti making, Jadi Booti udyog, Screen printing, …)

  • Baroda Shakti initiative in Mumbai

Vocational training for wives of employees

Working with such groups

Organizing such training camps for family members of employees and people in the surrounding area

slide37
www.awgp.org

Corporate Social Responsibility (CSR)

CSR TECHNIQUES

(Society Development)

SELF-RELIANCE

  • CITARA at IIT Bombay

Community Initiatives for Technological Applications in Rural Areas ??

Bio-diesel plant

Oil-extraction time reduced by more than 50%

Volunteers can spend time over weekends

Innovations generated for helping villagers

Definitely percolate into innovations at work place

(as general creativity increases)

slide38
www.awgp.org

Corporate Social Responsibility (CSR)

CSR TECHNIQUES

(Society Development)

WOMEN EMPOWERMENT

slide39
www.awgp.org

Corporate Social Responsibility (CSR)

CSR TECHNIQUES

(Society Development)

WOMEN EMPOWERMENT

  • Baroda Shakti – Bank of Baroda

(i) Weekly Computer Classes for wives of employees

(ii) Vocational Training for wives of employees

  • Mother/Child health awareness campaigns/camps
  • Afternoon Education, Yoga Classes
slide40
www.awgp.org

Corporate Social Responsibility (CSR)

CSR TECHNIQUES

(Society Development)

PROTECTION OF ENVIRONMENT

slide41
www.awgp.org

Corporate Social Responsibility (CSR)

CSR TECHNIQUES

(Society Development)

PROTECTION OF ENVIRONMENT

Promote among the employees

Daily small yagya at the work place

(not as a ritual done by a particular class of people but as an environment healing activity)

Heal the environment and the healed environment will heal you

Adapted from “Integrated Science of Yagya”, compiled by Dr. R. R. Joshi, Professor, Mathematics Department, IIT Bombay

slide42
www.awgp.org

Corporate Social Responsibility (CSR)

CSR TECHNIQUES

(Society Development)

PROTECTION OF ENVIRONMENT

  • Tree plantation drive

Tata Motors, IITB, ITBHU, … campus – very green

AWGP – at Anneki, Haridwar on 2nd September 2007

Conduct Tree Plantation Drives

Adopt a tree in the way to the work place and take care of it

slide43
www.awgp.org

Corporate Social Responsibility (CSR)

CSR TECHNIQUES

(Society Development)

PROTECTION OF ENVIRONMENT

  • AWGP

Disaster Management (Aapadaa Prabandhan)

www.awgpnews.org/disastermanagament

Selfless Service gives immense peace and satisfaction

Support financially, make sure that the resources reach actual victims

Fire, Naurangabad (UK)

01/2007

Drought, Bundelkhand

01/2008

Flood, Surat (GJ)

08/2006

slide44
www.awgp.org

Corporate Social Responsibility (CSR)

CSR TECHNIQUES

(Society Development)

PROTECTION OF ENVIRONMENT

  • Innovation in villages

Talk at IITB – Science for, of, by People (Dehradun)

Innovative design of check-dams

  • Eco-friendly Ganesh Utsav and Holi

Prize for Ganesh Utsav Mandals

Human Being and Nature have to exist in harmony

Think Simple for Innovation

slide45
www.awgp.org

Corporate Social Responsibility (CSR)

CSR TECHNIQUES

(Society Development)

DE-ADDICTION CAMPAIGN

slide46
www.awgp.org

Corporate Social Responsibility (CSR)

CSR TECHNIQUES

(Society Development)

DE-ADDICTION CAMPAIGN

Problem

  • Youngsters are under severe clutches of addictions
  • 18 to 21 year olds getting a lot of money in companies

No guidance as to how to spend this money

Money being spent in addictions/parties/…

  • AWGP

De-addiction campaigns

Prepare/Display Banners about harmful effects of addictions

De-addiction counseling/workshops

slide47
www.awgp.org

Corporate Social Responsibility (CSR)

CSR TECHNIQUES

(Society Development)

ERADICATION OF EVIL

SOCIAL CUSTOMS

slide48
www.awgp.org

Corporate Social Responsibility (CSR)

CSR TECHNIQUES

(Society Development)

ERADICATION OF EVIL SOCIAL CUSTOMS

Problems

  • Gender disparity
  • Economic class disparity
  • AWGP

All eat together

Understanding - All are equal

slide49
www.awgp.org

Corporate Social Responsibility (CSR)

Summary

CSR activities need not always be large scale

Simple day to day activities, which take less time, less money can bring a huge difference in the lives of people and the environment

Need is to develop a humane approach in corporate culture (Bhaav Samvedanaa)

slide50
www.awgp.org

Corporate Social Responsibility (CSR)

slide51
www.awgp.org

Excellence in Corporate Culture

Dr. Pranav Pandya, MD

Head – AWGP, Chancellor – DSVV, Haridwar

slide52
www.awgp.org

Corporate Social Responsibility (CSR)

Thank You

?

Questions??

Local Contact: