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Visual Rhetoric

This visual rhetoric analysis explores the intention, irony, juxtaposition, ethical appeal, emotional appeal, and logical appeal in a cartoon depicting a child tricking a turkey into attending Thanksgiving dinner. The cartoon creates a sense of irony by juxtaposing the turkey and the fork, appealing to the readers' emotions and logic. The intention is to highlight the irony of the turkey being the intended meal while the turkey thinks it's a guest. The ethical appeal lies in the turkey's ignorance, and the emotional appeal evokes sympathy for the turkey. Logically, viewers understand that turkeys are typically eaten on Thanksgiving.

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Visual Rhetoric

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  1. Visual Rhetoric Kelsay Manion

  2. Intention • What is the intention of the photo?

  3. Intention • The intention is to get the turkey to go by the fire so it can be cooked and eaten for Thanksgiving.

  4. Irony • What is the irony of this comic?

  5. Irony • The irony is the child inviting the turkey as what the turkey thinks is a guest but knowing the turkey is intended to be the meal.

  6. Juxtaposition • What is being juxtaposed?

  7. Juxtaposition • The turkey and the fork are being juxtaposed creating a sense of irony that the turkey is prepared to eat yet he is the one who will be eaten.

  8. Ethical Appeal • What is the ethical appeal?

  9. Ethos • It is important that the turkey feels that he is the guest because if he knew he was going to be eaten he would not have shown up and there would not be a turkey to eat.

  10. Emotional Appeal • What is the emotional appeal?

  11. Pathos • Readers feel sorry for the turkey because he has been tricked into going to the Thanksgiving dinner. • Readers also find humor in the cartoon because of how playful the boy is and how gullible the turkey appears.

  12. Logical Appeal • What is the logical appeal?

  13. Logos • Logically, viewers know turkeys are normally the main course at any Thanksgiving dinner. • Although the turkey does not know this, the majority of viewers could assume he is going to be eaten.

  14. Bibliography • Ford, George. Happy Thanksgiving. 2008. Web. 20 Nov. 2011.

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