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36 Cars?. 1975 Plymouth Valiant 1975 VW Sirocco 1977 Chevrolet Nova 1965 Ford Mustang 1978 Chrysler Wagon 1960 VW Convertible 1980 Dodge Colt 1981 Buick Skylark 1981 VW Vanagon 1983 Toyota Supra 1984 Toyota Minivan 1986 Jaguar XJ6. 1972 Mercedes 450 SL 1987 Ferrari Mondial 3.2

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36 cars
36 Cars?

1975 Plymouth Valiant

1975 VW Sirocco

1977 Chevrolet Nova

1965 Ford Mustang

1978 Chrysler Wagon

1960 VW Convertible

1980 Dodge Colt

1981 Buick Skylark

1981 VW Vanagon

1983 Toyota Supra

1984 Toyota Minivan

1986 Jaguar XJ6

1972 Mercedes 450 SL

1987 Ferrari Mondial 3.2

1989 Jaguar XJS Cab

1991 Lotus Elan Roadster

1992 Ford Explorer

1992 Mercedes 500 SL

1993 Mercedes 500 SEL

1995 Jaguar XJR

1996 Jaguar XJ12

2001 Chrysler PT Cruiser

2003 Mercedes SL 500

2006 Mercedes R 500

1961 VW Convertible

1965 Corvair Monza

1964 Chevrolet Bel Air

1965 Corvette StingRay

1966 Corvair Convertible

1967 Chevrolet Impala

1968 Pontiac Catalina

1969 Chevrolet Impala

1971 Ford Galaxy 500

1972 Volvo 164

1973 Ford Gran Torino

1972 Ford Pinto Squire

36 cars1
36 Cars

1975 Plymouth Valiant

1975 VW Sirocco

1977 Chevrolet Nova

1965 Ford Mustang

1978 Chrysler Wagon

1960 VW Convertible

1980 Dodge Colt

1981 Buick Skylark

1981 VW Vanagon

1983 Toyota Supra

1984 Toyota Minivan

1986 Jaguar XJ6

1972 Mercedes 450 SL

1987 Ferrari Mondial 3.2

1989 Jaguar XJS Cab

1991 Lotus Elan Roadster

1992 Ford Explorer

1992 Mercedes 500 SL

1993 Mercedes 500 SEL

1995 Jaguar XJR

1996 Jaguar XJ12

2001 Chrysler PT Cruiser

2003 Mercedes SL 500

2006 Mercedes R 500

1961 VW Convertible

1965 Corvair Monza

1964 Chevrolet Bel Air

1965 Corvette StingRay

1966 Corvair Convertible

1967 Chevrolet Impala

1968 Pontiac Catalina

1969 Chevrolet Impala

1971 Ford Galaxy 500

1972 Volvo 164

1973 Ford Gran Torino

1972 Ford Pinto Squire

terrible choices
Terrible Choices

1975 Plymouth Valiant

1975 VW Sirocco

1977 Chevrolet Nova

1965 Ford Mustang

1978 Chrysler Wagon

1960 VW Convertible

1980 Dodge Colt

1981 Buick Skylark

1981 VW Vanagon

1983 Toyota Supra

1984 Toyota Minivan

1986 Jaguar XJ6

1972 Mercedes 450 SL

1987 Ferrari Mondial 3.2

1989 Jaguar XJS Cab

1991 Lotus Elan Roadster

1992 Ford Explorer

1992 Mercedes 500 SL

1993 Mercedes 500 SEL

1995 Jaguar XJR

1996 Jaguar XJ12

2001 Chrysler PT Cruiser

2003 Mercedes SL 500

2006 Mercedes R 500

1961 VW Convertible

1965 Corvair Monza

1964 Chevrolet Bel Air

1965 Corvette StingRay

1966 Corvair Convertible

1967 Chevrolet Impala

1968 Pontiac Catalina

1969 Chevrolet Impala

1971 Ford Galaxy 500

1972 Volvo 164

1973 Ford Gran Torino

1972 Ford Pinto Squire

terrible choices great choices
Terrible ChoicesGreat choices

1975 Plymouth Valiant

1975 VW Sirocco

1977 Chevrolet Nova

1965 Ford Mustang

1978 Chrysler Wagon

1960 VW Convertible

1980 Dodge Colt

1981 Buick Skylark

1981 VW Vanagon

1983 Toyota Supra

1984 Toyota Minivan

1986 Jaguar XJ6

1972 Mercedes 450 SL

1987 Ferrari Mondial 3.2

1989 Jaguar XJS Cab

1991 Lotus Elan Roadster

1992 Ford Explorer

1992 Mercedes 500 SL

1993 Mercedes 500 SEL

1995 Jaguar XJR

1996 Jaguar XJ12

2001 Chrysler PT Cruiser

2003 Mercedes SL 500

2006 Mercedes R 500

1961 VW Convertible

1965 Corvair Monza

1964 Chevrolet Bel Air

1965 Corvette StingRay

1966 Corvair Convertible

1967 Chevrolet Impala

1968 Pontiac Catalina

1969 Chevrolet Impala

1971 Ford Galaxy 500

1972 Volvo 164

1973 Ford Gran Torino

1972 Ford Pinto Squire

terrible choices great choices1
Terrible ChoicesGreat choices

1975 Plymouth Valiant

1975 VW Sirocco

1977 Chevrolet Nova

1965 Ford Mustang

1978 Chrysler Wagon

1960 VW Convertible

1980 Dodge Colt

1981 Buick Skylark

1981 VW Vanagon

1983 Toyota Supra

1984 Toyota Minivan

1986 Jaguar XJ6

1972 Mercedes 450 SL

1987 Ferrari Mondial 3.2

1989 Jaguar XJS Cab

1991 Lotus Elan Roadster

1992 Ford Explorer

1992 Mercedes 500 SL

1993 Mercedes 500 SEL

1995 Jaguar XJR

1996 Jaguar XJ12

2001 Chrysler PT Cruiser

2003 Mercedes SL 500

2006 Mercedes R 500

1961 VW Convertible

1965 Corvair Monza

1964 Chevrolet Bel Air

1965 Corvette StingRay

1966 Corvair Convertible

1967 Chevrolet Impala

1968 Pontiac Catalina

1969 Chevrolet Impala

1971 Ford Galaxy 500

1972 Volvo 164

1973 Ford Gran Torino

1972 Ford Pinto Squire

terrible choices great choices2
Terrible ChoicesGreat choices
  • What makes a great choice?
  • “Consumer Reports”? J.D. Power?
  • Performance?
  • Utility?
  • Resale value?
  • Reliability?
  • Buy or lease?
  • Extended warranty?
  • Gas mileage? Hybrid? Diesel?
  • How do you decide?
almost everybody does
Almost Everybody Does.

But not everybody:

car nut advisors on style and design
Car Nut Advisors on Style and Design

Robert Cumberford

Design Editor

Automobile Magazine

Tom Matano

Academy of Art University

Retired VP Design Mazda

style and design
Style and Design

Styling: Attracts you.

Desire.makes you want it

Styling includes image, brand.

Irrational.

Important.

style and design1
Style and Design

Design makes you love living with it

Design includes function, performance, utility, economy

terrible choices great choices3
Terrible ChoicesGreat choices
  • What do want to do with this vehicle?
  • Point A to Point B?
  • Lowest cost/mile?
  • Are you what you drive (?)
  • What are you?
  • Name a price point: I can give you > 5 great choices.
slide18

A Logical way to Approach

the Choice Question

You decide the

relative values.

Total must = 100.

slide19

A Logical way to Approach

the Choice Question

Joe D’s values for

Joe D’s car.

Total must = 100.

terrible choices great choices4
Terrible ChoicesGreat choices
  • What do want to do with this vehicle?
  • Point A to Point B?
  • Lowest cost/mile?
  • Are you what you drive (?)
  • What are you?
case study steve blank
Case Study: Steve Blank
  • Current car: Jaguar XJR
slide22

A Logical way to Approach

the Choice Question

Joe D’s values for

Steve B’s car.

Total must = 100.

summary
Summary
  • A car is a very personal choice
  • This is the Golden Age of Cars
  • Hey, What About the Cars and Sex Part?
cars and sex
Cars and Sex

“Slicker than the inside of Faye Dunaway’s dressing gown.”Patrick Bedard

Describing a Jaguar XJ6

Car and Driver c1970

cars and sex updated
Cars and SexUpdated

“Slicker than the inside of Catherine Zeta-Jones’ dressing gown.”

cars and sex updated1
Cars and SexUpdated

“Slicker than the inside of Halle Berry’s dressing gown.”

summary1
Summary
  • “The value of your Ferrari is directly proportional to the number of times you’ve gotten it sideways.” Ferrari Club of America