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City of Barrie Downtown Commercial Master Plan Final Presentation JANUARY 2006 Patty Xenos Design Groupe Cardinal Hardy Intrawest Place Making SMV Architects Cal Srigley Downtown Commercial Master Plan What is a Master Plan? Downtown Commercial Master Plan

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Presentation Transcript
slide1

City of Barrie

Downtown Commercial Master Plan

Final Presentation

JANUARY 2006

Patty Xenos Design Groupe Cardinal Hardy Intrawest Place Making SMV Architects Cal Srigley

downtown commercial master plan
Downtown Commercial Master Plan

What is a Master Plan?

downtown commercial master plan3
Downtown Commercial Master Plan

master plan: n.a plan giving complete instruction or guidance.

Webster’s II New College Dictionary

mission
Mission

Downtown Commercial Master Plan

Mission of the Downtown Commercial Master Plan:

To document and illustrate a vision that will guide and inspire the present and future downtown community to maximize its assets and development potentialwhile respecting the principles and goals.

All master plans should be revisited every 15 years to take into consideration any socio-economic factors that may have had a diverse impact and that may need to be considered going forward.

guide and inspire
Guide and inspire

Downtown Commercial Master Plan

“guide and inspire” …

does not equal “limit and dictate”.

result of a respected
Result of a respected

Downtown Commercial Master Plan

A strong Master Plan results in a vision where strategically planned quality public spaces, buildings, services, retail uses add up to asum greater that its parts.

A great place to;

Live, Work, Enjoy and Visit.

who participated
Who participated

Downtown Commercial Master Plan

Collaborators:

Steering Committee

Rob Hamilton, Mayor

Councillor D. Aspden, Ward 2 Councillor

Councillor T. Moore, Development Services Committee Member

Ted Handy, Architectural and Cultural Planning Representative

Arlette Utton, Downtown Barrie BIA Representative

Brendon Saxton, Chamber of Commerce Representative

Brenda Lucas, Tourism Barrie Representative

James Massie, Business/Citizen Representative

Nicola Mitchinson, Business/Citizen Representative

City of Barrie

Jim Taylor, Director of Planning Services

Craig Hebert, Manager of Strategic Services (Acting)

Cheri Harris, Communications Officer

Cathy Borchuk, Senior Planning Technician

Wendy Sutherland, City Clerk's Assistant

. . .

who participated 2
Who participated 2

Downtown Commercial Master Plan

Collaborators:

Consultant Team

PATTY XENOS DESIGN inc.

Patty Xenos, President and Team Leader

Isabelle Gosselin, Associate and Project Manager

GROUPE CARDINAL HARDY

Aurèle Cardinal, President

Josée Bérubé, Associate, Architect and Urbanist

Bao Chau Nguyen, Senior Landscape Architect

François Rioux, Senior Architect

INTRAWEST PLACEMAKING

Lorne Bassel, Executive Vice-President

Marie-Claude Gagnon, Development Analyst

SMV ARCHITECTS

Craig Bonham, Local Architect

CALUM SRIGLEY DESIGN ltd.

Calum Srigley, Design Consultant and Illustrator

. . .

who participated 3
Who participated 3

Downtown Commercial Master Plan

Collaborators:

  • The Public
  • Over 600 local residents participated in a survey and at a public consultation.
  • An open process that involved a multi-disciplinary team of consultants that collaborated with
  • City of Barrie staff and
  • Provided opportunity for the public to give input and share ideas.
  • A true team effort.
who participated 310
Who participated 3

Downtown Commercial Master Plan

What does the consulting team bring to the table:

Collectively the team of consultants has a vast experience in planning and realising successful urban, resort, waterfronts and communities around the world.

pxd experience
PXD experience

Downtown Commercial Master Plan

Patty Xenos Design

Responsible for the overall vision and Consultant Team Leader Commercial Master Planner.

Village at Mont-Tremblant, Tremblant, Quebec, Canada

Sandestin BAYTOWNE WHARF, Destin, Florida, USA

Village at BLUE MOUNTAIN, Collingwood, Ontario, Canada

Stratton, Vermont, USA

Snowshoe, West Virginia, USA

Keystone, Colorado, USACopper, Colorado, USA

Squaw Valley, California, USA

Mammoth Village, Mammoth Lakes, California, USA

MonteLago, Lake Las Vegas, Nevada, USA

Snowmass,Colorado, USA

Mountain Creek, Vernon, New Jersey, USA

And now in Europe and New Zealand

Our experience in developing high quality commercial villages with successful destination people placeswove together the experience of the consultant team.

pxd exp 2
PXD exp 2

Downtown Commercial Master Plan

Patty Xenos Design

Commercial Master Planner and Designer.

Consultant Team Leader and Responsible for the overall vision.

PXD acted as the liaison between the consultant team and the City of Barrie.

PXD provided design direction throughout the planning, and themeing of the Master Plan.

gch experience
GCH experience

Downtown Commercial Master Plan

Groupe Cardinal Hardy

Urban Planner and Architect

Groupe Cardinal Hardy was responsible to ultimately produce the overall design documentation of the master plan that includes professional services in the fields of urban planning, urban design and landscape architecture.

Their experience in developing urban waterfront master plans greatly strengthen the overall team.

Montreal’s Old Port

gch exp 2
GCH exp 2

Downtown Commercial Master Plan

Groupe Cardinal Hardy

Urban Planner and Architect

Redpath: Revitalized warehouse building into luxury condominiums along the Lachine Canal

Montreal’s Old Port: realized pictures

gch exp 3
GCH exp 3

Downtown Commercial Master Plan

Groupe Cardinal Hardy

Urban Planner and Architect

Nuns Island Montreal

Master Planned Community includes a public park

intrawest
Intrawest

Downtown Commercial Master Plan

Intrawest Placemaking NE

International Resort and Community Developer

Intrawest Village at Sandestin: Photo at opening day

intrawest2
Intrawest2

Downtown Commercial Master Plan

Intrawest Placemaking NE

International Resort and Community Developer

Reviewed the existing local commercial offerings and evaluated the potential sustainable commercial lease-able area and untapped niche markets. This will assist and secure confidence in the existing commercial community and underscore the future commercial opportunities for new entrepreneurs and investors.

Developed an economic analysis with projected revenues of the new commercial offerings, highlight leasing considerations, that will confirm the feasibility of the Waterfront Resort Area Commercial core development.

Intrawest Village at Sandestin: Photo at opening day

slide18
SMV

Downtown Commercial Master Plan

  • SMV Architects
  • Local architect with resort design experience
  • With their wide range of architectural experience with local Urban Master Planned communities, Resort and Residential developments.
  • Their role with in the Consultant team was to assist with the research of the local architectural and cultural history.
  • Liaison with all local authorities having jurisdiction.
callum srigley
Callum Srigley

Downtown Commercial Master Plan

Calum Srigley

Architectural Illustrator

Cal Srigley was responsible to illustrate the Urban Design Concept and Vision.

To visually capture the spirit and vision of the project while clearly projecting the distinct local culture and architectural context by integrating the architectural story (theme) prepared by the team.

Intrawest Village at MonteLago: Architectural Study

the big picture
The big picture

Downtown Commercial Master Plan

The big picture

and how we got there.

time line
Time line

Downtown Commercial Master Plan

Time Line:

Over seven months ago the entire team of consultants began:

May 2005

STEP: 1 PROGRAM

STEP: 2 RESEARCH ANALYSIS

STEP: 3 VISION & CONCEPT

STEP: 4 DEVELOPMENT OF OPTIONS

STEP: 5

DEVELOPMENT OF MP

STEP: 6

IMPLEMENTATION STRATEGIES

STEP: 7 FINAL MP

December 2005

limit of study area
Limit of Study Area

Downtown Commercial Master Plan

Limits of the Study Area

slide23

Downtown Commercial Master Plan

VISION

Transform DOWNTOWN BARRIE and it s WATERFRONT into a HIGHLY DESIRABLE PLACE;

TO LIVE …..WORK…..PLAY……TO VISIT.

DOWNTOWN BARRIE AND ITS WATERFRONT TO BECOME A CATALYST FOR ECONOMIC DEVELOPMENT OF THE GREATER BARRIE REGION

PROMOTE DESIGN EXCELLENCE FOR ALL PUBLIC AND PRIVATE

DEVELOPMENTS

REDEVELOPMENT TO BE BASED ON AN ENVIRONMENTALLY SUSTAINABLE APPROACH FOR ENJOYMENT BY FUTURE GENERATIONS

slide24

Downtown Commercial Master Plan

GOALS

1: Barrie Waterfront redevelopment Project will build upon existing assets and will anchor future development to its history

2:Take advantage of Kempenfelt Bay as a complete natural system (topography/creeks/bay) to create opportunities for private development

3:Encourage mixed use downtown and waterfront

4:Protect the waterfront as public land with free access

5:Improve the quality of public spaces, this will anchor & attract quality private developments

6:Create a front porch experience to the waterfront (instead of a ‘’backyard’’)

7: Establish a better balance between pedestrians/cyclistsand cars

8:Develop waterfront activities, for all seasons & ages (locals and tourists)

highlights of doc
Highlights of Doc

Downtown Commercial Master Plan

VISION and GOALS

  • As a feasible vision, all stakeholders are committed to transform Downtown Barrie into a highly desirable place to live work enjoy and visit:
  • Highly desirable placerefers to the uniqueness and the high quality development that will take place in the near future;
  • To liverefers to a safe and enjoyable place to live and fulfill daily needs ;
  • To work refers to the capacity to attract new businesses in the downtown core ;
  • To visit refers to the capacity to attract entertain and retain visitors and tourists;
mp step 1
MP: Step 1

Downtown Commercial Master Plan

Master planning process

  • Highlights of the Process
  • STEP 1: PROGRAM
  • 27-May-2005: Project Kick Off
  • Preliminary program
  • Establish the composition of the Steering Committee  
  • 22-23-June-2005: Site Tour

Site Tour of Downtown Barrie – Dunlop East backyard

source: GCH

step 2
Step 2

Downtown Commercial Master Plan

  • STEP 2: RESEARCH & ANALYSIS
  • Explored opportunities to clarify understanding of the site and its potential,
  • Established commercial, residential, hotel needs and opportunities,
  • Review Site Issues (urban/zoning/arch/landscape)
  • 20-21-July-2005: Coordination & Strategy Meeting
  • Team and the Steering Committee toured;
  • Tremblant resort
  • Atwater Market Area Residential Revitalization projects
  • Master planned Residential development

Tremblant Resort

source: City of Barrie

step 228
Step 2

Downtown Commercial Master Plan

STEP 2: RESEARCH & ANALYSIS

  • While in Montreal, the team and the Steering Committee, held a “Working Session” at GCH offices where at which time the team:
  • Presented the Vision Report and reviewed existing pertinent data
  • Reviewed Demographics/commercial evaluation of the local market & opportunities for the Preparation of the Commercial Development Analysis
  • Discussed the planning of the Public Presentation
  • 5. Communicated the design issues (concerns identified scope & agreed on design direction and obtained validation and clear direction on issues.

July 2005 Working Session

source: City of Barrie

step 3
Step 3

Downtown Commercial Master Plan

STEP 3: ENVISIONING & URBAN DESIGN CONCEPT

At this stage the team was charged with the task of adjusting the program to suite the data gathered by the research and analysis stage and to reflect the Steering Committee input. To articulate the Vision and Goals and to give a preliminary presentation on the direction of the of the overall Concept and findings to date.

29-Aug-2005:Final Program, Vision and Goals Presentation to Council for approval. After having received Council Approval the team proceeded to;

·Establish the architectural vocabulary and theme of each neighborhood

·Develop the Urban Master Plan

·Commercial Development Analysis (DRAFT)

·Develop the Illustrations

step 330
Step 3

Downtown Commercial Master Plan

03-Oct-2005: A Public hearingwas held to present the preliminary Master Plan to the community. This hearing was advertised and held at City Hall enabling the general public and stakeholder interest groups with respect to the input to Master Plan.

On the same day the PXD team and associated consultants participated at a preliminary presentation by Ted Handy and his team to the City of Barrie Staff, of the Cultural Master Plan prepared. This proved to be a highly beneficial brainstorming sessions as both teams got to share their vision and goals and looked at how the two plans can harmoniously evolve and strengthen each other.

Also, the team met with the City engineering staff to get more in-depth technical knowledge of the infrastructures and feasibility of various options.

Following the Public Hearing the Consulting Team, City of Barrie Staff and Steering Committee shared the relevant issues and comments that came up identified what needed to be resolved as part of the Final Master Plan.

step 4 5 6
Step 4 & 5 & 6

Downtown Commercial Master Plan

STEP 4 & 5: DEVELOPMENT OF OPTIONS &

FINAL MASTER PLAN

During the course of over one month the Consulting Team integrated the comments and studied the development sites at a larger scale in order to develop more detail and to provide data for the preparation of relevant public work costing for each concept by the City of Barrie.

STEP 6: IMPLEMENTATION STRATEGY

Parallel to Step 4 & 5, the team developed the associated Implementation Strategy

15-Nov-2005:Final Master Plan, and Implementation Strategywere presented to the Steering Committee for Final approval.

The Final Master Plan was endorsed, as was the Implementation Strategy. The Consulting team got the green light to complete the Master Plan Report.

step 7
Step 7

Downtown Commercial Master Plan

STEP 7: MASTER PLAN REPORT

The Master Plan Report is a compilation, in a written format, of the work prepared and presented in the course of the mandate.

09-Jan-2006: Presentation of Final Master Executive Summary and Report

09-Jan-2006::Council Meeting Presentation.

result
result

Downtown Commercial Master Plan

Result documented in a 160 page Report

  • This report documents and illustrates the evolution and process in five detailed sections:
  • Master planning process
  • Research & Analysis: Barrie today
  • Conceptual Principles for Downtown Barrie and its waterfront
  • Master Plan
  • Implementation Strategy
highlights of doc34
Highlights of Doc

Downtown Commercial Master Plan

Highlights of the document and Master Plan

  • CONCEPT
    • Issues and opportunities
    • Studies of the Site
  • NEIGHBOURHOODS
  • PUBLIC SPACES
  • STREETSCAPES
  • BLOCKS
  • COMMERCIAL DEVELOPMENT ANALYSIS
  • IMPLEMENTATION STRATEGIES
highlights of doc35
Highlights of Doc

Downtown Commercial Master Plan

CONCEPT

Issues and Opportunities

memorial square
Memorial Square

Downtown Commercial Master Plan

CONCEPT

Studied the site

memorial square37
Memorial Square

Downtown Commercial Master Plan

CONCEPT

Studied the site

memorial square38
Memorial Square

Downtown Commercial Master Plan

NEIGHBOURHOODS

Developed a theme and character for area that reinforces the vision and goals and speaks to the heritage of the downtown.

public spaces key plan
Public Spaces key plan

Downtown Commercial Master Plan

PUBLIC SPACES

Evolved a network of interconnected quality public spaces.

plaza
Plaza

Downtown Commercial Master Plan

PUBLIC SPACES

MEMORIAL SQUARE:between Dunlop and Simcoe

DESCRIPTION:

- The city’s gathering place is expanded to create a destination that connects the downtown to its waterfront.

- It’s a place for entertainment and celebrations with a gentle slope to view the stage located at the base.

- The scale of this plaza will create a festiveresort ambiance

- It’s the pedestrians’ domain

memorial square41
Memorial Square

Downtown Commercial Master Plan

PUBLIC SPACES

MEMORIAL SQUARE

waterfront promenade basin h park plan
Waterfront Promenade Basin & H Park Plan

Downtown Commercial Master Plan

PUBLIC SPACES

WATERFRONT PROMENADE, BASIN AND HERITAGE PARK

  • All-season water feature
  • Water’s edge redefined
  • Artful lighting
  • Pedestrian bridges
  • Wooden decks on the canal’s edge
  • Seating areas
  • Universal accessibility
  • Connects to pedestrian friendly paved crossings
  • Large paths for multiple users (pedestrian and cyclists)
  • Tree canopy
  • Furnishing and lighting
  • Barrier-Free water edge
  • Artwork/sculptures
waterfront promenade sketch
Waterfront Promenade Sketch

Downtown Commercial Master Plan

PUBLIC SPACES

WATERFRONT PROMENADE, BASIN AND HERITAGE PARK

  • Urban scenic tree-lined Street
  • Closed to vehicular traffic during events (between Bayfield and Mulcaster)
  • Large sidewalks to accommodate extendable terraces
  • Treescape/ Enhanced Landscape
  • Features lighting
  • Re-instate historical Street name
market square description
Market Square Description

Downtown Commercial Master Plan

PUBLIC SPACES

MARKET SQUARE

Collier and Mulcaster

  • DESCRIPTION:
  • This neighbourhood expresses the festive character and artful spirit of Barrie.
  • It connects the market square and City Hall to the water.
  • Commercially, it offers fairs, festivals, and activities on the Street with kiosks and temporary venues.
  • The Street can be closed to vehicular traffic during festivals and events.
market square sketch
Market Square Sketch

Downtown Commercial Master Plan

PUBLIC SPACES

MARKET SQUARE

mulcaster streetscape
Mulcaster Streetscape

Downtown Commercial Master Plan

STREETSCAPE

MULCASTER: Festive

  • ‘Living Street’ concept with removable kiosks
  • Closed to vehicular traffic during events
  • Treescape/ Enhanced Landscape
  • Paving treatments
  • Banners & Flags
dunlop
Dunlop

Downtown Commercial Master Plan

STREETSCAPES

Provided urban, hardscape, softscape guidelines to enhance the streetscapes.

SIMCOE ALLEY

  • ‘Living Street’

Treescape/ Enhanced Landscape

Paving treatments

Banners & Flags

  • Lighting

DUNLOP EAST and WEST: Commercial

COLLIER: Business / Services /Professional

mulcaster description
Mulcaster Description

Downtown Commercial Master Plan

PUBLIC SPACES

MULCASTER PIER

Extending out to the water

  • Inspired by old Marina Building
  • Restaurants, café, general boating store
  • Wood decking
  • Furnishing and lighting
  • Landscaped treatment
  • Tour boats
development sites blocks
Development sites (blocks)

Downtown Commercial Master Plan

BLOCKS

DEVELOPMENT SITES

Identified and evolved each potential site with supporting themes, concepts and guidelines.

G

H

I

J

K

F

B

C

A

L

E

D

block a courtyard cad
Block A: Courtyard CAD

Downtown Commercial Master Plan

BLOCKS

COURTYARD: Simcoe Mews

  • Feature pavement
  • Fountains and Sculptures
  • Signage markers and banners
  • Connection to pedestrian passage and alley network
  • Pedestrian zone
  • Furnishing and lighting
block a courtyard cad51
Block A: Courtyard CAD

Downtown Commercial Master Plan

BLOCKS

COURTYARD: Simcoe Mews

A

A

courtyard sketch
Courtyard Sketch

Downtown Commercial Master Plan

BLOCKS

SPECIALTY NEIGHBOURHOOD

COURTYARD SIMCOE MEWS:behind Dunlop East

A

DESCRIPTION:

- This neighbourhood offers a quaint character with specialty shops that are unique and authentic for Barrie. The retail is experiential.

- This is a pedestrian zone with an intimate scale.

- The courtyard offers views towards the Bay.

block b c cad
Block B & C CAD

Downtown Commercial Master Plan

BLOCKS

WATERFRONT: Simcoe

C

B

block b c sketch
Block B& C SKETCH

Downtown Commercial Master Plan

BLOCKS

WATERFRONT: Simcoe

C

B

block b c close up
Block B&C close up

Downtown Commercial Master Plan

BLOCKS

C

B

WATERFRONT: Simcoe

block d e cad
Block D & E CAD

Downtown Commercial Master Plan

BLOCKS

D

E

D

E

block f community centre
Block F Community Centre

Downtown Commercial Master Plan

BLOCKS

COMMUNITY CENTER

F

  • Termination of Simcoe Street
  • Landmark Building
  • Feature pavement
  • Banners and flags
  • Furnishings and lighting
  • Wooden deck overlooking the bay
block f sketch
Block F Sketch

Downtown Commercial Master Plan

BLOCKS

COMMUNITY CENTER

F

block g cad market
Block G CAD Market

Downtown Commercial Master Plan

BLOCKS

G

  • DESCRIPTION:
  • The revival of the old market square finds a designated permanent location.
  • This is primarily a pedestrian zone.
  • The atmosphere is festive and continues down onto Mulcaster Street, towards the water.
block g cad market60
Block G CAD Market

Downtown Commercial Master Plan

BLOCKS

G

block h i cad
Block H & I CAD

Downtown Commercial Master Plan

BLOCKS

H

I

COLLIER STREET: Professional

DESCRIPTION:

- This neighbourhood is anchored by two important destinations, the market and the cultural center.

- Commercially, this neighbourhood is service oriented, with financial institutions and professionals.

block j cad
Block J CAD

Downtown Commercial Master Plan

BLOCKS

CULTURAL CENTER

J

J-2

  • Building J-1 is an important signature building aligned with Collier Street.
  • -
  • This cluster of building signals the arrival to downtown.
  • -
  • There is a ceremonial entrance to building J-1.

J-3

MAPLE

J-4

J-5

block j sketch
Block J Sketch

Downtown Commercial Master Plan

BLOCKS

CULTURAL CENTER NEIGHBOURHOOD

Between Maple, Bayfield, Ross and Dunlop West

J

DESCRIPTION:

The Cultural Center creates an anchor to the downtown area.

It is a focal point on the western end of Collier Street. There should be a signature building within a cluster of related buildings.

There is an important connection with the entertainment neighbourhood on Dunlop West.

block k l cad
Block K & L CAD

Downtown Commercial Master Plan

BLOCKS

K

L

pie chart devel potential
Pie Chart Devel Potential

Downtown Commercial Master Plan

COMMERCIAL DEVELOPMENT ANALYSIS (CDA)

COMMERCIAL DEVELOPMENT POTENTIAL

A CDA is the backbone of a Private Real Estate Developer's Master Plan.

Before starting anything :

~The project numbers have to work

~Key questions have to have concrete answers

~There has to be a return on the investment.

Given a close working relationship with Intrawest we called upon them to perform this analysis for us. To test our project.

We had the benefit of Intrawest’s Placemaking NE’s division knowledge and experience gained over 12 years of commercial real estate development.

pie chart devel potential66
Pie Chart Devel Potential

Downtown Commercial Master Plan

COMMERCIAL DEVELOPMENT ANALYSIS (CDA)

DEVELOPMENT POTENTIAL

The results of the Commercial Development Analysis reveal that,assuming a complete build out of the current master plans,approximately 400,000 square feet of retail selling space could be sustained by the potential commercial economy of Downtown Barrie.

Changes in the scope of the project could somewhat alter the findings.

land use plan
Land Use Plan

Downtown Commercial Master Plan

COMMERCIAL DEVELOPMENT ANALYSIS (CDA)

LAND USE PLAN

slide68

Downtown Commercial Master Plan

COMMERCIAL DEVELOPMENT ANALYSIS (CDA)

CDA Methodology Familiarization with the development

  • Answering the questions:
    • Who are we developing this for?
    • Why will people embrace this place?
    • How can we create authentic and timeless place?
    • How can we make this economically viable?
    • How much commercial real estate should be built and when?
  • Balance quantitative and qualitative research
  • Cultural interpretation: community’s heritage, history and current behavior
  • Four sources of knowledge
    • participant observation
    • interviews
    • surveys
    • statistical demographic information
slide69

Downtown Commercial Master Plan

COMMERCIAL DEVELOPMENT ANALYSIS (CDA)

Methodology – How to estimate Commercial Economy

  • Estimating visitation:
    • City of Barrie Resident Population
    • Regional Area Resident (Day Visitor)
    • Destination (Overnight) Visitors
    • Downtown Office Workers
  • Estimating capture based on current and expected behavior of visitor segments
  • Commercial Spending:
    • Survey responses
    • Park Place Study
    • Experience
slide70

Downtown Commercial Master Plan

COMMERCIAL DEVELOPMENT ANALYSIS (CDA)

CDA Methodology –

How to estimate Commercial Economy

  • Visitation x Capture x Spending =

Commercial Economy for Downtown Barrie

  • Understanding tenant viability  provides information on the optimal amount of sustainable commercial square footage to plan for with each phase 
implementation strategies
Implementation Strategies

Downtown Commercial Master Plan

IMPLEMENTATION STRATEGIES

  • A. Phasing/Cost estimates/scheduling More detailed cost
  • - estimate/schedule for first phase

- Revision of phasing according to cost estimate/scheduling vs. municipal budget

  • B.Integration of other plans/programs to master plan
  • Infrastructures
  • Roads
  • - Public transit
  • Cultural
  • Business
  • Housing & Lodging
  • Signage
  • C.Major parking study
  • Evaluate existing condition
  • Evaluate needs per phase
  • Develop strategies per phase (re-evaluate zoning regulations, temporary measures, multi-uses parking structure, parking strategies for employees, special public transit rates, car pooling, seasonal parking etc)
implementation strategies72
Implementation Strategies

Downtown Commercial Master Plan

IMPLEMENTATION STRATEGIES

D.Revision of zoning regulationsand create an efficient process that encourages development for study area

E.Set up acompetition process for realisation of public spaces(to meet objective of design excellence)

F.Obtain necessary approvals from levels of government(i.e. basin/canal, Simcoe road etc.)

G.Define a sustainable development policy for waterfront development

H.Define a promotion strategy

I.Define a communication strategy with citizens(to inform on project cost, scheduling, new projects, development opportunities,

disturbances etc.)

implementation strategies73
IMPLEMENTATION STRATEGIES

Downtown Commercial Master Plan

IMPLEMENTATION STRATEGIES

J.Set up a development corporation

specialized team that will work closely with City officials

promote Barrie Waterfront revitalization

seek out development opportunities

initiate public/private partnership in development

have the ability to buy/sell land

ensure design excellence within study area

(public spaces and private development)

initiate and direct special studies within study area

PARTICIPATION OF OTHER LEVELS OF GOVERNMENTEnvironment: to implement sustainable development policyCulture: for architectural heritage, public art/artefacts, community and cultural center, events, architectural competitions and exhibits etc.Transport: public transport strategy Health: universal accessibility

phasing 1
Phasing 1

Downtown Commercial Master Plan

IMPLEMENTATION STRATEGIES

PHASE 1: To start the Waterfront Development

demonstrate commitment to the public and private sector (Public Spaces and Waterfront)

TIME: 5 years

PHASE 2: To complete Waterfront Development

establish icon buildings and destination features

TIME: 5 years

PHASE 3: To complete Downtown Development

completepublic and private sector work

TIME: 5 years

slide75

City of Barrie

Downtown Commercial Master Plan

Final Presentation

JANUARY 2006

Patty Xenos Design Groupe Cardinal Hardy Intrawest Place Making SMV Architects Cal Srigley