What’s Your Price?. Feline Gondokusumo Stephanie Yee-Ming Hung Rohan Ishwarlal Philson Nah Tay Qing Lun. SweetRiot. Humane, globally responsible and built for a new generation. Premium, high quality, and all-natural ingredients. Believes in fair trade with developing countries.
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Stephanie Yee-Ming Hung
Tay Qing Lun
Premium chocolates: prices of other company’s ranged from $2.99 - $7.99
Endline priced her one-ounce tins of chocolate cacao beans at $4.99
Connection between price and company image
“ I priced too cheaply and people weren’t sure my belts were special.” – Gaylord
Suggested pricing strategies
How to implement them