1 / 14

SNS Marketing

Exploring the world of social networking site (SNS) marketing, its characteristics, revenue sources, and management strategies. Understand the impact of social media in electronic word of mouth (EWOM) and its role in modern marketing practices.

jamesd
Download Presentation

SNS Marketing

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. SNS Marketing By Chloe Jefferson TCOM 2640

  2. What is SNS Marketing? • Social networking site marketing is the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it across their social networks.

  3. What is a Social Networking Site? • A social networking website is an online platform that allows users to create a public profile and interact with other users on the website. Social networking websites usually have a new user input a list of people with whom they share a connection and then allow the people on the list to confirm or deny the connection. After connections are established, the new user can search the networks of his connections to make more connections. A social networking site may also be known as a social website or a social networking website.

  4. Types of Social Media • Professional Vs. General Social media • Ex. Of professional media: Linkedin, Research Gate • Ex. Of general social media: Twitter, Facebook, Tumblr

  5. Characteristics of Social Media • Social Networks Manintenance • Expandability • Sharing • Identifiability

  6. Social Network Maintenance • Maintaining updates so followers know what your company is up to. Also allows companies to introduce new and market existing products.

  7. Expandability • Features available through social networking site and how to make use of them towards your product. • Ex. Facebook- share or tag ability

  8. Sharing • Quick and easy way to get information regarding your product to consumers. Friends on social media may share the same interests. Automatically creates a niche audience marketing technique.

  9. Identifiability • Required to provide authentic information to identify individuals. Cannot hide yourself. • Helps companies quickly identify who they want to market to

  10. Social Media Management • Social media is a user-generated medium. • Online medium- only people with internet access can visit sites • Prosumption behavior- combining production and consumption based on content and production resources. • College students depend on social media as an information source

  11. Revenue Sources of Social Media • Facebook – ADVERTISING, syndication of Facebook user update to search engines and public profiles. • Twitter – ADVERTISING: PROMOTED TWEETS, PROMOTED TRENDS, PROMOTED ACCOUNTS and syndication to search engines. • Linkedin – ADVERTISING, paid subscription and hiring solutions.

  12. Social Media as EWOM • EWOM – electronic word of mouth • Any info exchanged among potential, actual or former customers about a product or company available to a multitude of people and institutions via internet.

  13. Neutrogena Facebook Marketing Ad • https://www.youtube.com/watch?v=fN-r2b66IGE

  14. Works Cited • http://www.techopedia.com/definition/4956/social-networking-site-sns • http://www.forbes.com/sites/jaysondemers/2013/09/24/the-top-7-social-media-marketing-trends-that-will-dominate-2014/ • http://en.wikipedia.org/wiki/Social_networking_service • http://en.wikipedia.org/wiki/Social_media_marketing • https://www.youtube.com/watch?v=fN-r2b66IGE

More Related