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Primary Question for Adidas - PowerPoint PPT Presentation


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Secondary Questions. What enabled Adidas to be the market leader in the past?How did Adidas lose the lead to Nike?What has the Adidas brand represented in the past and what does it represent today?How has Adidas\' corporate strategy changed over time, specifically before and after the 2005-2006 restructuring?Have Adidas\' acquisitions helped improve their position against the competition?What role do developing countries have in Adidas\'s future success and how is Adidas positioned in those co13

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