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TAKING ON TOBACCO: From Campus-Based Initiatives to a Comprehensive Statewide Movement. Kimberlee Homer California Youth Advocacy Network (916) 339-3424 kim@cyanonline.org. California Youth Advocacy Network. College Project Trainings Advocacy, Policy, Tobacco Industry targeting, etc.

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TAKING ON TOBACCO: From Campus-Based Initiatives to a Comprehensive Statewide Movement


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taking on tobacco from campus based initiatives to a comprehensive statewide movement

TAKING ON TOBACCO: From Campus-Based Initiatives to a Comprehensive Statewide Movement

Kimberlee Homer

California Youth Advocacy Network

(916) 339-3424

kim@cyanonline.org

california youth advocacy network
California Youth Advocacy Network
  • College Project
    • Trainings
      • Advocacy, Policy, Tobacco Industry targeting, etc.
    • Organizing
      • COUGH (Campuses Organized and United for Good Health) Campaign
    • Networking
    • Research
    • Technical Assistance
    • College Advocacy Guide
    • Educational Packet
california youth advocacy network3
California Youth Advocacy Network
  • 18-24 year old Project
    • Agency trainings
      • Bars, apartments, faith communities, community settings, etc.
    • Statewide Conference
    • Research
    • Technical Assistance
  • Youth Project
    • Statewide Coalition
    • Trainings
    • Statewide Campaigns
    • Technical Assistance
imagine college campus demographics
IMAGINE . . . College Campus Demographics
  • Campus size: 326 acres
  • Students: 16,253
  • Faculty (FT): 657
  • Faculty (PT): 560
  • Staff: 984
  • Administration: 98
imagine college campus structure
IMAGINE . . .College Campus Structure
  • Chancellor / Executive Vice Chancellor
    • Academic Senate
    • Academic Federation
    • Staff Assembly
    • Campus Counsel
    • Associate Chancellor
    • Executive Vice Chancellor – Campus Community Relations
    • Assistant Executive Vice Chancellor
      • Vice Chancellor – Administration
      • Vice Chancellor – Research
      • Vice Chancellor – Resource Management & Planning
      • Vice Chancellor – Student Affairs
      • Vice Chancellor – University Relations
      • Dean – Graduate Studies
        • College Deans
        • Vice Provost – University outreach, international studies, undergraduate studies, academic personnel
campus assessment
Campus Assessment
  • Are there any tobacco-related policies on campus related to:
    • Smoking indoors?
    • Smoking outdoors?
    • Sale of tobacco?
    • Tobacco-free dorms?
    • Tobacco sponsorship?
  • Does the college receive any tobacco advertisement money?
  • Does the college receive any tobacco money (donations)?
  • Does the college foundation have stock in any tobacco companies?
imagine college campus tobacco
Smoke-free indoor air

No perimeter (doorway) policy

Tobacco is sold in all campus stores

80% of student housing is smoke-free (does not include fraternity, sorority or off campus housing)

No perimeter policy

Limited cessation services offered through Health Center

Tobacco Industry sponsors school Rodeo

Tobacco Industry and subsidiaries recruit at career fair

Campus foundation holds stock with 1 of the 3 major tobacco companies

IMAGINE . . . College Campus & Tobacco
campus initiatives
Campus Initiatives
  • Smoke-free perimeters
    • Doorway (15ft., 20ft., etc.)
    • Entrances, exits, windows, ventilation systems
    • Handicap entrances
  • Smoke-free outdoor air
    • 100%
    • Designated Areas
  • Smoke-free housing
    • On-campus housing
    • University housing (off-campus)
    • Perimeters
    • Fraternities & Sororities
campus initiatives10
Campus Initiatives
  • Cessation services
  • Restricting tobacco sponsorship / marketing
    • On-campus events
    • Campus publications
    • Clubs
    • Fraternities & Sororities
    • Sports
    • The Arts & Musical productions
    • Job fairs / Career Centers
    • Bar / club nights
  • Eliminating tobacco sales
  • Divestment
    • Individual campus
    • System-wide
  • Prevention
student survey results
Student Survey Results
  • Campus Tobacco Use
    • 23% students have smoked a cigarette in the last 30 days
    • 28% students have used tobacco in the last 30 days
  • Campus Policy
    • 41.2% students knew campus policy
    • 3.8% students could state policy
    • 9.9% students knew how policy was enforced
  • Secondhand Smoke
    • 68% students report exposure to secondhand smoke
    • 24% students have asthma or upper respiratory disease
student survey results12
Student Survey Results
  • Campus Policy Change
    • 85% students support a 20-ft. building policy
    • 53% students support having designated smoking areas
    • 32% students support a completely smoke-free campus
    • 83% students support smoke-free dorms
    • 67% students believe tobacco should not be sold on campus
    • 84% students feel campus clubs / athletics / fraternities / sororities should not accept tobacco money (sponsorship)
    • 89% students feel the foundation should not own stock in the tobacco industry
faculty staff survey results
Faculty / Staff Survey Results
  • Campus Tobacco Use
    • 14% faculty/staff have smoked a cigarette in the last 30 days
    • 15% faculty/staff have used tobacco in the last 30 days
  • Campus Policy
    • 67% faculty/staff knew campus policy
    • 23% faculty/staff could state policy
    • 11% faculty/staff knew how policy was enforced
  • Secondhand Smoke
    • 52% faculty/staff report exposure to secondhand smoke
    • 18% faculty/staff have asthma or upper respiratory disease
faculty staff survey results14
Faculty / Staff Survey Results
  • Campus Policy Change
    • 79% faculty/staff support a 20-ft. building policy
    • 52% faculty/staff support having designated smoking areas
    • 23% faculty/staff support a completely smoke-free campus
    • 56% faculty/staff believe tobacco should not be sold on campus
    • 63% faculty/staff feel the foundation should not own stock in the tobacco industry
issue goal
Issue / Goal
  • Issue
    • Secondhand Smoke Exposure
  • Goal
    • Adopt a campus policy that prohibits smoking within 20-ft. from all university owned property (possibility of phase-in)
campaign development
Campaign Development
  • Student Involvement
    • Internships
      • Paid
      • Credit
    • Volunteers
    • Coordinating with existing clubs/organizations
campaign development17
Campaign Development
  • Strategic Planning
    • Review full assessment
      • Identify
        • Decision Makers / Targets
        • Allies / Opponents
        • Strengths / Weakness
    • Determine the best plan of action
      • Students (i.e., tabling, demonstrations, rallies, petitions, etc.)
      • Faculty/Staff (i.e., presentations, petitions, resolution)
      • Administration (i.e., presentations)
    • Policy Development
    • Tactics & Timelines
developing implementing enforcing campus policies
Developing, Implementing, & Enforcing Campus Policies
  • Developing
    • Collect sample policies
    • Include language such as:
      • Ashcan placement
      • Signage
      • Enforcement
  • Implementing
    • Media
    • Education (presentation, posters, flyers, etc.)
    • Campus materials / websites
    • New signage
  • Enforcement
    • Work with campus police department, EHS, maintenance
    • Move ash cans
    • Positive enforcement
california colleges
California Colleges
  • University of California (9)
  • California State University (23)
  • California Community Colleges (108)
  • Private Institutions
  • Technical Schools
california college campaigns
California College Campaigns
  • Smoke-free outdoor policies
  • Prohibit tobacco sales
  • Sponsorship
  • Divestment
  • Prevention
  • Education
  • Coalition building
california s need to go statewide
California’s Need to go Statewide
  • Memorandum from California State University (CSU) Chancellor’s Office
    • No policy can be adopted on a CSU campus that exceeds California State Law (“no smoking within 5 feet of a building”)
    • Misunderstanding of California State Law and CSU Educational Codes
    • Lack of education on issue
cough s mission
COUGH’s Mission

A statewide grassroots student led campaign representing 20 CSU campuses committed to promoting and establishing a safer and healthier educational environment, through tobacco legislation and education.

why the need for cough
Why the need for COUGH?

June 2001

CSU General Counsel Memorandum

September 2001

Mtg. with the General Counsel

Steering Committee created

January 2002

Steering Committee workgroups formed

April 2002

Student Strategic Planning Retreat

cough s goals
COUGH’s Goals

Short-term:

Minimum 20-ft. policy on all 23 campuses;

Adoption of a phase-in policy to smoke-free by August 2004 on all 23 campuses;

Prohibit tobacco sales on all 23 campuses.

Medium-term:

All CSU campuses 100% smoke-free;

Social norm change on CSU campuses.

Long-term:

All California colleges 100% smoke-free.

active campuses in april 2002
Active Campuses in April 2002

Bakersfield

Channel Islands

Chico

Dominguez Hills

Fresno

Fullerton

Hayward

Humboldt

Long Beach

Los Angeles

Maritime Academy

Monterey Bay

Northridge

Pomona

Sacramento

San Bernardino

San Diego

San Francisco

San Jose

San Luis Obispo

San Marcos

Sonoma

Stanislaus

active campuses in november 2002
Active Campuses in November 2002

Bakersfield

Channel Islands

Chico

Dominguez Hills

Fresno

Fullerton

Hayward

Humboldt

Long Beach

Los Angeles

Maritime Academy

Monterey Bay

Northridge

Pomona

Sacramento

San Bernardino

San Diego

San Francisco

San Jose

San Luis Obispo

San Marcos

Sonoma

Stanislaus

campaign success
Campaign Success

Board of Trustees

California State Student Association (CSSA)

Cruz Bustamante - Divestment

Media

Campuses

csu board of trustees
CSU Board of Trustees

May 15, 2002

Presentation by students

Introduction to COUGH and policy issue

Education on secondhand smoke and other issues surrounding smoking

Call to Action: asked BOT to give power back to presidents and create a minimum 20-ft. policy

July 17, 2002

Presentation by Vice Chancellor of Human Resources – Title V

September 18, 2002

Final Presentation of language

Adoption of new language

california state student association cssa
California State Student Association (CSSA)

May 15, 2002

Invited by CSSA Chair to present issue at June 2002 meeting

June 29, 2002

Presentation to CSSA

Presentation of Resolution to CSSA

July 13, 2002

Resolution adopted

September 18, 2002

CSSA pledges support to the COUGH campaign

Fall Newsletter

Recognizes COUGH as a model grassroots organizing campaign

media
Media

TV

News briefs

Feature stories

Radio

Coverage at BOT meeting

Interactive news segment

News briefs

Print

Campus papers

AP Newswire

LA Times, Fresno Bee, Sacramento Bee, Bakersfield Californian, San Jose Mercury

Out-of-State coverage: Miami, Colorado, Tobacco Prevention News Services

campus successes
Campus Successes

Channel Islands

Chico

Humboldt

Fresno

Fullerton

Long Beach

Pomona

Sacramento

8 Campuses have either changed policy

or will change policy by the end of the year

how cough works
CYAN

Hub

Organizing

Material development

Workgroups

Teleconferences

Financial support

Agencies

Materials

Financial support

Staff support

Trainings

Students

Troops of the campaign

How COUGH works . . .
future of the cough campaign
Future of the COUGH Campaign …

Continue advocacy and educational efforts on all CSU campuses (including the 3 campuses with no representation)

Continue to encourage policy and social norm change on campuses

Closer interaction with the CSSA

Follow-up with the Board of Trustees

Spread to other college systems

Use as model campaign nationwide