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LONG/249 Tom Peters’ EXCELLENCE. ALWAYS. MassMutual/Leaders Conference 2006 Washington/29July

LONG/249 Tom Peters’ EXCELLENCE. ALWAYS. MassMutual/Leaders Conference 2006 Washington/29July. Slides* at … tompeters.com *also “final” and “long #2”. 25. The Irreducible209+/ Sales122.

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LONG/249 Tom Peters’ EXCELLENCE. ALWAYS. MassMutual/Leaders Conference 2006 Washington/29July

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  1. LONG/249Tom Peters’EXCELLENCE. ALWAYS.MassMutual/Leaders Conference 2006Washington/29July

  2. Slides* at …tompeters.com*also “final” and “long #2”

  3. 25

  4. TheIrreducible209+/Sales122

  5. A frustrated participant at a seminar for investment bankers in Mauritius listened impatiently to my explanation of differences of opinion among me, Mike Porter, Gary Hamel, Jim Collins, etc. Finally, he’d had enough. “What, if anything,” he asked, “do you believe ‘for sure’?”I mumbled something, but his query started rumbling around in my mind. Three days later, wandering on a Sunday in London, the idea of “the irreducibles” occurred to me—and I started jotting down notes on stuff I do indeed believe “for sure.” Before I knew it, a few days later, the list had grown to 209 items. Hence “The Irreducible209” that follows.Tom Peters

  6. The “Age of” Yikes!

  7. THREE BILLION NEW CAPITALISTS—Clyde Prestowitz

  8. “There is no job that is America’s God-given right anymore.”—Carly Fiorina/HP/January2004

  9. “Deutsche Bank Moves Half of Its Back-office Jobs to India”/ headline/FT/0327 (500 of 900 Research)

  10. EXCELLENCE. THE MANDATE.

  11. “If you don’t like change, you’re going to like irrelevance even less.”—General Eric Shinseki, Chief of Staff. U. S. Army

  12. “It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.”—Charles Darwin

  13. “The most successful people are those who are good at plan B.”—James Yorke, mathematician, on chaos theory in The New Scientist

  14. EXCELLENCE. STARTERS.

  15. Radio City Music HallSeptember 2005

  16. Franchise Lost!TP:“How many of you[600]reallycravea new Chevy?”NYC/IIR/061205

  17. 2P.3E.

  18. People.Product.Execution.Enthusiasm.Excellence.

  19. EXCELLENCE. THE WORD.

  20. SynonymsPurityTranscendenceVirtueEleganceMajestyAntonymsMediocritySynonymsPurityTranscendenceVirtueEleganceMajestyAntonymsMediocrity

  21. EXCELLENCE. GAMECHANGER.

  22. Excellence1982: The Bedrock “Eight Basics” 1. A Bias for Action 2. Close to the Customer 3. Autonomy and Entrepreneurship 4. Productivity Through People 5. Hands On, Value-Driven 6. Stick to the Knitting 7. Simple Form, Lean Staff 8. Simultaneous Loose-Tight Properties”

  23. ExIn*: 1982-2002/Forbes.comDJIA: $10,000 yields $85,000EI: $10,000 yields $140,050*Forbes/Excellence Index/Basket of 32 publicly traded stocks

  24. Them-UsTom Peters/0624.2006

  25. “Them” “Us”Strategy EXECUTIONPlanning ActionMarketing Selling/SalesMarkets CustomersCustomers ClientsMicro-segmentation Big Stuff (Women, Boomers)Cost minimization Revenue maximizationSynergy/“Efficiencies” Decentralization“Strategic supplier Pioneering supplierProcess ProjectEffectiveness ExcellenceMen WomenLeadership Management + LeadershipStandardization Exceptionalism (53 = 53)Big clients COOL clientsPrestigious Board INTERESTING Board

  26. good words.Bad words.

  27. Words that may NOT be used in my presence:“Motivate” “Market”

  28. “In the end, management doesn’t change culture. Management invitesthe workforce itself to change the culture.”—Lou Gerstner

  29. SellSellSell

  30. Words that MAY be used in my presence:“Invite” (v. “Motivate”) … “Sell” (v. “Market”) … “People” (we’d like to serve) (v. “Market segment”) … “Client” (v. “Customer”) “OJT/MFA” (v. “MBA”) … “Act”/ “Execute” (v. “Plan”) … “Talent” (v. “Worker”) … “Quest”/“Adventure-in-EXCELLENCE” (v. “Job”) … “Wow Project” (v. “Task”) … “Rockin’ (profit-makin’) PSF” (v. “Department”) … “Theater” (v. “Office”) … “Breathtaking Experience” (v. “Transaction” that “Exceeds expectations”) … “Talent Fanatics Inc” (v. “HR”) … “Brand You adventure” (v “Career development”) “Annual Report development session” … (v. “Employee evaluation”) … “Woman” (v. “Man”) …

  31. Words that MAY be used in my presence:… “Wow!” (v. “Nice”) … “Bloody-minded” (v. “Committed”) … “Thank you! (v. “____”) … “Attack”/Innovate (v. “defend”/Entrench)… “Great stuff. Great people. ‘Do it’ fanatics.” (v. “shareholder value”) …“EXCELLENCE. ALWAYS.”(v. “Good work”) (v. “shareholder value”)

  32. GOOD: Radically Thrilling Language! “Radically Thrilling.” —BMW Z4 (ad)

  33. EXCELLENCE. ALWAYS.

  34. “Why in the world did you go to Siberia?”

  35. The Peters Principles: Enthusiasm. Emotion. Excellence. Energy. Excitement. Service. Growth. Creativity. Imagination. Vitality. Joy. Surprise. Independence. Spirit. Community. Limitless human potential. Diversity. Profit. Innovation. Design. Quality. Entrepreneurialism. Wow.

  36. Business* ** (*at its best):An emotional, vital, innovative, joyful, creative, entrepreneurial endeavor that elicits maximum concerted human potential in the wholehearted service of others.*****Excellence. Always.***Employees, Customers, Suppliers, Communities, Owners, Temporary partners

  37. Business:The Ultimate Creative Endeavor.

  38. Business:The Ultimate Personal Development-Growth Experience.

  39. Business:The Ultimate Transcendent Service Opportunity.

  40. EXCELLENCE. INNOVATE. OR. DIE.

  41. “I am often asked by would-be entrepreneurs seeking escape from life within huge corporate structures, ‘How do I build a small firm for myself?’ The answer seems obvious:Buy a very large one and just wait.”—Paul Ormerod, Why Most Things Fail: Evolution, Extinction and Economics

  42. Sluggish + Obese + Unimaginative + More Sluggish + More Obese + More Unimaginative + Even More Sluggish + Even More Obese + Even More Unimaginative = Nissan + Renault + GM = Innovative Challenger for Toyota????

  43. EXCELLENCE. WANTING.

  44. This is not a “mature category.”

  45. This is an “undistinguishedcategory.”

  46. EXCELLENCE. DRAMATIC.DIFFERENCE.DOABLE.

  47. $798

  48. $415/SqFt/Wal*Mart$798/SqFt/Whole Foods

  49. 7X. 730A-800P. F12A.**’93-’03/10 yr annual return: CB: 29%; WM: 17%; HD: 16%. Mkt Cap: 48% p.a.

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