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EXCELLENCE. ALL YOU NEED TO KNOW.

LONG Tom Peters’ X25* EXCELLENCE. ALWAYS. 13 th Annual World Islamic Banking Conference Kingdom of Bahrain.11 December 2006 * In Search of Excellence 1982-2007. EXCELLENCE. ALL YOU NEED TO KNOW. 25. “20-minute rule” —Craig Johnson/30 yrs.

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EXCELLENCE. ALL YOU NEED TO KNOW.

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  1. LONGTom Peters’ X25*EXCELLENCE. ALWAYS.13th Annual World Islamic Banking ConferenceKingdom of Bahrain.11 December 2006*In Search of Excellence 1982-2007

  2. EXCELLENCE. ALL YOU NEED TO KNOW.

  3. 25

  4. “20-minute rule”—Craig Johnson/30 yrs

  5. “I called 60 CEOs in the first week of the year] to wish them happy New Year. …”—Hank Paulson, former CEO, Goldman SachsSource: Fortune, “Secrets of Greatness,” 0320.05

  6. “Courtesies of a small and trivial character are the ones which strike deepest in the grateful and appreciating heart.”—Henry Clay

  7. EXCELLENCE. THE MANDATE.

  8. “It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.”—Charles Darwin

  9. “I am often asked by would-be entrepreneurs seeking escape from life within huge corporate structures, ‘How do I build a small firm for myself?’ The answer seems obvious:Buy a very large one and just wait.”—Paul Ormerod, Why Most Things Fail: Evolution, Extinction and Economics

  10. “Forbes100” from 1917 to 1987:39members of the Class of ’17 were alive in ’87; 18 in ’87 F100; 18 F100 “survivors” significantly underperformed the market; just 2 (2%), GE & Kodak, outperformed the market from 1917 to 1987.S&P 500 from 1957 to 1997:74 members of the Class of ’57 were alive in ’97; 12(2.4%) of 500 outperformed the market from 1957 to 1997.Source: Dick Foster & Sarah Kaplan, Creative Destruction: Why Companies That Are Built to Last Underperform the Market

  11. Welcome to the “Club of Shattered Dreams”: Of Korea’s Top 100 companies in 1955, only 7 were still on the list in 2004. The 1997 crisis “destroyed halfof Korea’s 30 largest conglomerates.”Source: “KET Issue Report,” Kim Jong Nyun (14.05.2005)

  12. S&P Stability Ratings*19852006Low Risk 41% 13%Average Risk 24% 14%High Risk35% 73%*Likelihood of stable long-term earnings growthSource: Fortune (2 October 2006)

  13. Flat as a Pancake (Or Worse)Wal*Mart … Dell … Intel … Home Depot … Microsoft … GE

  14. The last word: There is no last word.

  15. EXCELLENCE. STARTERS.BASICS.K.I.S.S.

  16. Raging Success = P-SQUARED. C. E-CUBED.

  17. People.Product.Clients.Execution.Enthusiasm.Excellence.

  18. EXCELLENCE. STARTERS.BASICS.K.I.S.S.

  19. “One bank is currently claiming to …‘leverage its global footprint to provide effective financial solutions for its customers by providing a gateway to diverse markets.” —Charles Handy

  20. “I assume that it is just saying that it isthere to‘help its customers wherever they are’.”—Charles Handy

  21. EXCELLENCE. ASPIRATION.

  22. “Why in the world did you go to Siberia?”

  23. The Peters Principles:Enthusiasm. Emotion. Excellence. Energy. Excitement. Service. Growth. Creativity. Imagination. Vitality. Joy. Surprise. Independence. Spirit. Community. Limitless human potential. Diversity. Profit. Innovation. Design. Quality. Entrepreneurialism. Wow.

  24. Enterprise* ** (*at its best):An emotional, vital, innovative, joyful, creative, entrepreneurial endeavor that elicits maximum concerted human potential in the wholehearted service of others.*****Excellence. Always.***Employees, Customers, Suppliers, Communities, Owners, Temporary partners

  25. Excellence1982: The Bedrock “Eight Basics” 1. A Bias for Action 2. Close to the Customer 3. Autonomy and Entrepreneurship 4. Productivity Through People 5. Hands On, Value-Driven 6. Stick to the Knitting 7. Simple Form, Lean Staff 8. Simultaneous Loose-Tight Properties”

  26. EXCELLENCE.PORTER.DRUCKER.BENNIS.PETERS.

  27. Importance of Success Factors by Various“Gurus”/(Unreliable) Estimates by Tom PetersStrategySystemsPeoplePassionPorter 50%20 20 10 Drucker 25% 35 25 15 Bennis 25% 20 30 25Peters 15% 20 4025

  28. EXCELLENCE. DEFINED.AGENDA. SETTER.

  29. Great Companies … SETTHEAGENDA.*(PERIOD.)* “disturb the sleep of …

  30. AGENDA SETTERS: “Set the Table”/ Pioneers/ Questors/ AdventurersUS Steel … Ford … Toyota … Sears … GM … ITT …The Gap …Limited …Wal*Mart…Tesco…P&G … 3M …Intel… IBM …Apple…Nokia…Cisco… Dell… MCI … Sun …Microsoft…Google… Enron …Schwab…GE… Laker … Southwest … People Express …Ogilvy…Virgin…eBay…Amazon… Sony…Amgen…BMW… CNN … Nike

  31. TP#1*:Netscape!*Where would you rather have worked for those 5 years, Netscape or IBM-HP-Microsoft-Oracle? (Where, 25 years from now, would you rather to be able to tell someone—e.g., grandchild—that you worked?)

  32. Built to LastvsBuilt to Change/Rock the World

  33. EXCELLENCE. DEFINED. X06

  34. X.06Tom Peters/Excellence.2006/1210.2006

  35. X.06.23: Whole Foods Markets … Starbucks … Wegmans … Commerce Bank … John Laing Homes … Apple … London Drugs … Griffin Hospital/ Planetree Alliance … The Met School/Big Picture … Carl Sewell … Progressive Insurance … Stanford women’s sports … Stanford D-School … HSM … Washington Speakers Bureau … Build-A-Bear … RE/MAX … Donnelly’s Weather Strip Service … Jim’s Group … Cirque du Soleil … (U.S. Grant)…(Horatio Nelson) …(Stew Leonard’s)… (DeMar Plumbing) … (FBR/Friedman Billings Ramsey)

  36. Cirque du Soleil

  37. And the Winner is …1. Audacity of Vision2. Innovation/R&D/Design3. Talent Acquisition & Development4. Resultant “Experience”5. Strategic Alliances6. Operations7. Financial Management8. Overall/Sustaining Excellence9. “Wow!”10. Lovemark!

  38. “Every time we come to a comfort zone, we will find a way out.” “No Cloning.” “‘Reinvent the brand’ with each new show.” “A typical day at the office for me begins by asking, ‘What is impossible that I am going to do today?’”—Daniel Lamarre, president, Cirque du Soleil

  39. whole foods

  40. $798

  41. $415/SqFt/Wal*Mart$798/SqFt/Whole Foods

  42. Whole FoodsAstounding selectionAstounding qualityFun to choose(Buy FAR more than intended)Genius merchandisingUse of colorAttitudeKnowledgeableParkingCheckoutReeks of distinction/DDClean (“Eat off the floor”/the food)

  43. starbucks

  45. 25

  46. Wegmans

  47. #1/100“Best Companies to Work for”/2005

  48. London Drugs

  49. London Drugs*Each major department a “category killer” (pharmacy, computers, photo-photo finishing, cosmetics)*“Service added”/ Experience (e.g., consultation booths for pharmaceutical Clients)*Brilliant, eye-popping design-merchandising*Price point: peanuts to super-premium*Massive training, very low staff t/o*Big-bet experimentation-innovation*Locales begging for LD*Financials to die for*IS/IT/SC pioneers (compared favorably to Wal*Mart’s supply-chain management; exquisite vendor-partner programs)*Effectively deflected Wal*Mart incursion*Philosophy: fun, enthusiasm, innovation, commitment, care, talent development

  50. Griffin Hospital/Planetree Alliance

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