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How the UT Brand is Reinforced at McCombs: We developed five categories of brand characteristics.

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How the UT Brand is Reinforced at McCombs: We developed five categories of brand characteristics.

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  1. The University of Texas at Austin, a global community united in creating a new vision of leadership in higher education for the next generation of leaders, will have more impact on changing the world than any institution of its kind. With a depth and diversity of assets unmatched by other universities, it drives economic, social and cultural progress as one of the world's most powerful centers of learning, research and creativity. How the UT Brand is Reinforced at McCombs: We developed five categories of brand characteristics.

  2. Audience-Specific Communication Strategies: TexasEnterprise.org

  3. Translated into program-specific brand positioning: The FAB Analysis Exercise

  4. Moving from feature-laden language to benefit-rich language:

  5. Consistent enforcement of graphic standards

  6. Editorial Reinforcement of Core Messages

  7. Supported by School Leadership and Strategic Direction

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