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London 2012 Olympic & Paralympic Games Opportunities for Birmingham James Watkins – West Midlands Business Council London Olympic & Paralympic Games 2012 the greatest show on earth, the 30 th Olympiad, starts at 7.30 pm, Friday 27 July, 2012; and finishes Sunday 12 August

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london 2012 olympic paralympic games

London 2012 Olympic & Paralympic Games

Opportunities for Birmingham

James Watkins – West Midlands Business Council

london olympic paralympic games 2012
London Olympic & Paralympic Games 2012
  • the greatest show on earth, the 30th Olympiad, starts at 7.30 pm, Friday 27 July, 2012; and finishes Sunday 12 August
  • Cultural Festival between Olympics and Paralympics
  • Paralympics: Wed. 29 August – Sun. 9 September
scale of london 2012 games
Scale of London 2012 Games
  • International Olympic Committee (IOC) has 204 member countries
  • International Paralympic Committee (IPC) has 160 members
  • 10,250 athletes anticipated at main Games
  • 6,000 coaches and officials
  • 5,000 Olympic Family
  • 6,500 athletes and officials at Paralympics
  • 20,000 media
  • 7,000 official sponsor representatives
  • 70,000 volunteers
  • 31 different venues
  • 9 new venues, with 169,000 seats
  • 9.6 million ticketed spectators
  • Global audience of est. 4 billion. BBC TV is host broadcaster
  • Legacy – largest new park in Europe for 150 years
london 2012 organisations
London 2012 Organisations
  • Olympic Delivery Authority - ODA

the physical “theatre”

  • London Organising Committee for the Olympic Games – LOCOG

the “play or entertainment” within the theatre

oda responsibilities
ODA Responsibilities
  • Land assembly
  • Land remediation and preparation
  • Infrastructure
  • Transport
  • Buildings – stadia; athletes’ village; media centre
locog responsibilities
LOCOG Responsibilities
  • Sponsorship – must raise £750 million
  • Legal & Financial
  • Marketing & ticket sales
  • Cultural programme
  • Volunteering
  • Torch Relay
  • Opening / Closing Ceremonies
  • Olympic village operations
  • Temporary venues and facilities
  • Venue technology
  • Transport
  • Security
  • Media
  • Licensing & Merchandising
  • The events
  • Medical services
  • Medal ceremonies
london 2012 uk wide opportunities
London 2012: UK-wide Opportunities
  • Contracts & Tenders
  • Cultural Olympiad
  • Preparation / Training camps
  • Tourism & Hospitality
  • Increase sports participation
  • Volunteering Programme
tenders procurement for the games
Tenders & Procurement for the Games
  • Open, transparent, OJEU process
  • A few tenders already released – circulated informally
  • Firms register interest now on www.london2012.com and www.readyforbusiness-wm-london2012.com
2012 business club
2012 “Business Club”
  • Developed for the Games in Sydney, Manchester, Melbourne
  • National London 2012 Business Club –

“Business Opportunities Network” (BON) -

for ODA and LOCOG contracts = approx £5 billion

  • Proposal from DTI / emda will offer:-
    • Advance notice of Tenders
    • Newsletters
    • Networking events

LEGACY -

    • Training on tendering for other public contracts
    • Advice on bidding for other major sports events
other tender opportunities
Other Tender Opportunities

The following Games-related opportunities will possibly be outside the scope of the official London 2012 procurement route, BON:-

  • Transport Improvements - £17 billion
  • Five “Olympic” London Boroughs – up to £2 billion???
  • “Stratford City” - £50 million
  • Sponsor Expenditure - £750 million?
already supplying the olympic movement
Already Supplying the Olympic Movement
  • W S Atkins, Birmingham
  • Birmingham College of Food & Tourism
  • Pinsents solicitors, Birmingham
  • Hycontrol Ltd., Redditch
  • Radford Ezynets, Worcestershire
  • Rojac, Black Country
  • Rural Productions Ltd, Tenbury Wells
  • Simworx Ltd, Black Country
  • Slick Seating, Redditch
  • H & E Smith Ltd., Stoke

Working with Olympic organisations gives:-

1) world-wide exposure

2) possible business from future Olympics and other international sports events

cultural olympiad 2008 12
Cultural Olympiad 2008-12
  • The four-year Cultural Olympiad 2008-12 will start as soon as the Olympic Flame is passed from Beijing to London
  • Cultural Olympiad will include the Torch Relays and the Opening & Closing ceremonies
  • Programme of events 2008-12 to be developed
  • New Trust Fund established - £35 million
advance training camps
Advance Training Camps
  • Explanation
  • Process for bidding to become an authorised advance training camp published on the London 2012 web-site.
  • Birmingham –
  • US Track and Field Team
    • China??
    • 50 metre pool??
  • “Test” events in advance of 2012 –
    • Euro Indoor Athletics Championships, NIA, 2007
    • UK School Games, Coventry, 2007
    • World Wheelchair Basketball Championships, NIA, 2010
tourism hospitality
Tourism & Hospitality
  • Impact of the Games – estimated £2 billion in UK
  • Draft London 2012 Tourism Strategy published
  • Domestic as well as overseas visitors
  • After, as well as before and during the Games
  • Birmingham – attractions & shopping
  • Much Wenlock, Shrops. – Wenlock Olympian Games
olympic marks warning
Olympic Marks – Warning!
  • Olympic Games” and “Paralympic Games” are brands that belong to the IOC and IPC
  • These and others protected by “Olympic Symbols etc (Protection) Act 1995”; and the “London Olympic Games & Paralympic Games Act 2006”
  • See www.london2012.org / use of Olympic marks, for details. Or page 42 of “Be Part of 2012”
summary
Summary
  • There ARE major opportunities for the West Midlands, and Birmingham, associated with the London 2012 Olympic and Paralympic Games
  • You have NOT “missed the boat” – only a very few Contracts let
  • Register now at www.london2012.com and www.readyforbusiness-wm-london2012.com !
  • However, let’s be realistic, and not create over-expectation
  • But be pro-active - these are opportunities, not guarantees
hand outs
Hand Outs
  • London 2012 Prospectus “Be Part of 2012”
  • “Host City News”
  • West Midlands London 2012 “Fact Sheet”
  • “A World-Class Sporting Region”
london 2012
London 2012

It’s possible to get business out of the

London Games and improve your

bottom line if you are a small and medium

sized business in the West Midlands

Good Luck