KU Communicators Introductory Meeting. August 2006. KU Communicators. Agenda Welcome & Introductions - Lynn Bretz Announcements - Bretz Ad Hoc Committee Report - Bretz & Jennifer Sanner Update on Visual Identity - David Johnston Current Events Report - Bretz & Margey Frederick
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KU CommunicatorsIntroductory Meeting
Welcome & Introductions - Lynn Bretz
Announcements - Bretz
Ad Hoc Committee Report - Bretz & Jennifer Sanner
Update on Visual Identity - David Johnston
Current Events Report - Bretz & Margey Frederick
Report on New Marketing Efforts - Johnston & Todd Cohen
IntroductionsLynn Bretz Director of University Communications
AnnouncementsLynn Bretz Director of University Communications
Ad Hoc Committee ReportJennifer SannerSr. Vice President for Communications, KU Alumni AssociationLynn BretzDirector of University Communications
Visual Identity UpdateDavid JohnstonDirector of Marketing
Jayhawk Business Card Option: Available Sept. 1
David Johnston – Marketing (Chair)
Christie Appelhanz– College of Liberal Arts & Sciences
Doug Barth – KU Endowment Association
Toni Dixon – School of Business
Faculty – Department of Design
Megan Gannon - KU Center for Research
Deb Graber – University Relations
Michael Irvin – University Relations
Jim Peters – Continuing Education
Allison Rose Lopez – Information Services
Lois Sierra – University Relations
Paul Vander Tuig - Trademark Licensing / Athletics
Elaine Warren – Edwards Campus
Susan Younger – KU Alumni Association
Updated Graphic Identity Standards: Available late September
Current Events ReportLynn Bretz, Director of University CommunicationsMargey Frederick, Director of Special Events and Visitor Services
New Marketing EffortsDavid Johnston, Director of MarketingTodd Cohen, Interim Director of University Relations
Radio BroadcastingTodd CohenInterim Director of University Relations
KU Serves Kansas campaign
Recorded radio advertisements on the Jayhawk Radio Network 3 for football; 6 for basketball
Drop In radio advertisements10 to 15 second informational items read by the announcers during breaks in the action. [Example: KU’S INSTITUTE FOR EDUCATIONAL RESEARCH AND PUBLIC SERVICE TRAINS TEACHERS IN TOPEKA AND JUNCTON CITY ON EARLY READING STRATEGIES FOR AT-RISK CHILDREN. KU SERVES KANSAS.]
KKAN Radio, Phillips CountyDozens and dozens of 60 sec advertisements
Contact Frank Barthell at University Relations
On Hold MusicTodd CohenInterim Director of University Relations
Music and messages that plays:
Whenever a caller is put on hold
During the interval when a call is transferred
During the interval when a caller is added to a conference call -- or a conference call is placed on hold
( ( (Nothing ) ) )
According to national research*:
The first impression people get of an office -- or university -- is from the telephone.
70 percent of all calls are put on hold.
52 percentof callers will hang up before they'd listen to 60 seconds of dead air.
Call abandonment rates for people on hold with dead air are over 60 percent
Music and messages on hold reduces caller hang-up by over 80 percent
Callers are willing to increase the time they spend on hold by 120 percent when listening to music and messages
More than 80 percent of callers prefer to hear music and information rather than just music. results:
* survey by USA Business Telephone Today
Starting Oct. 1, the KU offices of University Relations and Information Servicesare making special Music On Hold available at no chargeto KU faculty, staff and office phones on the Lawrence campus.
Muzak no! Rock Chalk Remix yes!
KU Music on Hold features Rock Chalk Remix, which was created especially for this purpose and blended with KU public service messages.
TV advertisingDavid JohnstonDirector of Marketing
Next MeetingThursday, September 28, 200612:00 - 1:30 PMKU Endowment Association