as. COMMUNICATORS. enabling and engaging the organization. AGENTS. Linda Ld Jacobson, APR. Arriving at Change management. Explore today. The 4 + 1 of change management Status of change management efforts U nderstand learning and enable change Communicators as change agents
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The 4 + 1 of change management
Status of change management efforts
Understand learning and enable change
Communicators as change agents
Tools for change
Lessons learned about change communications
Image credit: Mission Impossible 4: Ghost Protocol, www.missionimpossible.com/gallery
Image credit: Disney trailer from Toy Story 3
Sept. 12, 1981
Nebraska fails to stop Iowa
* The Common Project Success Denominator Study, McKinsey
The Common Project Success Denominator Study, McKinsey
Image credit: The Why, What, How of Change Management,ParaskAushik
“Never tell people how to do things. Tell them what to do, and they will surprise you with their ingenuity.”
– General George S. Patton
“I once read that people are normally productive for about 5-7 hours in an eight-hour business day. But any time a change of control takes place, their productivity falls to less than an hour. “
- Dennis Kozlowski
CEO Tyco International
The learning dip
Making sense of change management: A complete guide to the models, tools & techniques of organization change, 2nd ed.
Personal change model
Model by RapidBI
Incorporate the changes into the culture.
Consolidate and build on the gains.
Generate short term wins.
Empower people to act on the vision.
Communicate the vision for buy-in.
Develop a clear shared vision.
Create the guiding coalition.
Establish a sense of urgency.
Model by Professor John P. Kotter
Focus on the 50 percent who are neutral. They represent the tipping point.
Making Change Work: Practical Tools for Overcoming Human Resistance to Change, Brien Palmer
Relentlessly communicate. And then do it again. And again.
Influential thought advisor
Not tied to the status quo
The right information needs to get to the right people at the right time.
Communicate constantly, continuously and consistently.
Be innovative but strategic in your communications.
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Tell the change-management story effectively.
PTC Communications Approval Process
Linda Ld Jacobson, APR