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Cases in Corporate Communication & PR. Phillip G. Clampitt, Ph.D. Hendrickson Professor of Business. 1. About the Orientation. Determining your communicative purpose involves tough choices Assessment (research) is an integral part of effective communication

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cases in corporate communication pr

Cases in Corporate Communication & PR

Phillip G. Clampitt, Ph.D.

Hendrickson Professor of Business

Cases

1 about the orientation
1. About the Orientation
  • Determining your communicative purpose involves tough choices
  • Assessment (research) is an integral part of effective communication
  • To create a communication strategy you have to understand the business. (Biz strategy drives Comm. Strategy)
  • Developing an effective communicative strategy is far more difficult than mastering oral, written, and visual skills.

Cases

orientation cont
Orientation cont.
  • You must have a working knowledge of current business events to develop an effective strategy.
  • Great strategies can never overcome poor execution.
  • An effective “thinking routine” trumps a recipe every time.

Cases

2 my approach to the class
2. My Approach to the Class
  • If you learn the key principles, you can develop your own value adding thinking routine.
  • Students learn best by
    • Applying concepts to real world cases (Project 1)
    • Responding to pressure (Project 2)
  • My role is to accelerate the 3 step learning process

Cases

learning process

CI

Application

Feedback

Adjust

Demonstrate

Study

Learning Process

 Learning =  Loops

Cases

3 my expectations

Identify strengths

Utilize strengths

Build on strengths

Commit to Personal Growth

Identify improvement areas

Find ways to improve

Measure improvement

Prof. C’s

Expectations

Show Respect

Act Professionally

Show up on-time

Use proper writing conventions

Dress appropriately for presentations

Properly manage personal feedback

Avoid distracting others

Turn off cell phones

Don’t read newspapers

Notify me when you can’t make class

3. My Expectations

Cases

4 role of teaching assistants
Their Job

Manage schedules & logistics

Monitor class/group performance

Provide feedback

Coach & advise groups

Assist with lectures

Accelerate your learning

Not Their Job

Grade your exams or projects

Provide answers to exams or projects

Resolve your group problems

4. Role of Teaching Assistants

Cases

5 major topics
Audience Analysis (Research)

Risk Communication

Corporate Identity

Crisis Communication

Corporate Reputation

Branding

5. Major Topics

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6 major goal develop strategic thinkers
6. Major goal – Develop strategic thinkers

Strategy – Macro-level choices about direction, goals, messages, and processes.

* Based on “Strategic Thinking at the Top” by Goldman, Sloan Management Review, Summer 2007.

Cases

7 first steps
7. First Steps
  • Conduct a self assessment
    • Strengths
    • Weaknesses
    • Resources
  • Create a class name placard
    • Name
    • Personality profile
    • Skills working on
  • Develop a personal instruction manual
  • Use the syllabus and website as guides

Cases