Cases in Corporate Communication & PR. Phillip G. Clampitt, Ph.D. Hendrickson Professor of Business. 1. About the Orientation. Determining your communicative purpose involves tough choices Assessment (research) is an integral part of effective communication
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Phillip G. Clampitt, Ph.D.
Hendrickson Professor of Business
Build on strengths
Commit to Personal Growth
Identify improvement areas
Find ways to improve
Show up on-time
Use proper writing conventions
Dress appropriately for presentations
Properly manage personal feedback
Avoid distracting others
Turn off cell phones
Don’t read newspapers
Notify me when you can’t make class3. My Expectations
Strategy – Macro-level choices about direction, goals, messages, and processes.
* Based on “Strategic Thinking at the Top” by Goldman, Sloan Management Review, Summer 2007.