Principles of typography Thanks again to Robin Williams! Relationships Type is a building block for a page Used to create dynamic relationships 3 types of relationships Concordant Conflicting Contrasting Concordant Use one font Use variations on that font Size Italic , Bold Color
Thanks again to Robin Williams!
This concordant example uses Lucinda Bright. The first letter is larger and there is some italic, but the entire piece is rather subdued.
The heavy typeface combines well with the heavy border. Even the line for writing on is a heavy.
This invitation uses two different scripts – they have many similarities with each other, but they are not the same and they are not different. The result is piece that looks a bit junky.
This sample uses Franklin Gothic and Gill Sands. They are similar but not the same – look at the o. The light border is not the same visual weight as the type or the lines. There is too much conflict in this little piece.
This invitation uses two different faces – different in dramatic ways. The contrast could be more dramatic with addition of a graphic