principles of typography l.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
Principles of typography PowerPoint Presentation
Download Presentation
Principles of typography

Loading in 2 Seconds...

play fullscreen
1 / 10

Principles of typography - PowerPoint PPT Presentation


  • 274 Views
  • Uploaded on

Principles of typography Thanks again to Robin Williams! Relationships Type is a building block for a page Used to create dynamic relationships 3 types of relationships Concordant Conflicting Contrasting Concordant Use one font Use variations on that font Size Italic , Bold Color

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Principles of typography' - jacob


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
principles of typography

Principles of typography

Thanks again to Robin Williams!

relationships
Relationships
  • Type is a building block for a page
  • Used to create dynamic relationships
  • 3 types of relationships

Concordant

Conflicting

Contrasting

concordant
Concordant
  • Use one font
  • Use variations on that font
    • Size
    • Italic,
    • Bold
    • Color
  • Seen as calm, formal
for example
For example . . .

This concordant example uses Lucinda Bright. The first letter is larger and there is some italic, but the entire piece is rather subdued.

slide5
Or . . .

The heavy typeface combines well with the heavy border. Even the line for writing on is a heavy.

conflicting
Conflicting
  • Use two or more fonts that are similar (same family)
  • Creates a visual dissonance
  • Should be avoided
for example7
For example . . .

This invitation uses two different scripts – they have many similarities with each other, but they are not the same and they are not different. The result is piece that looks a bit junky.

slide8
Or . . .

This sample uses Franklin Gothic and Gill Sands. They are similar but not the same – look at the o. The light border is not the same visual weight as the type or the lines. There is too much conflict in this little piece.

contrast
Contrast
  • Strong contrast attracts our eyes
  • Simple way to create interest on a page
  • Creates energy on a page
  • May involve 1 or more fonts
  • Requires careful planning
for example10
For example . . .

This invitation uses two different faces – different in dramatic ways. The contrast could be more dramatic with addition of a graphic