Diffusion Process. Four main elements. Diffusion. Pr ocess by which a new idea or new product is accepted R ate of diffusion is the speed that the new idea spreads from one person to the next Adoption concerns the psychological processes an individual goes through to embrace a new idea .
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Four main elements
Continuous Innovation: A simple changing or improving of an already existing product where the adopter still uses product in same fashion as they had before. E.g., New cars that continues to change and develop
Dynamically Continuous Innovation: The innovation is either a creation of a new product or a radical change to an existing one. Here consumption patterns of people are altered some way. E.g., Compact discs.
Discontinuous Innovation: A totally new product in market, a big idea innovation. Because the product has never been seen before, there are total changes to consumers buying and using patterns