Email Marketing Success. Dan Belhassen greatBIGnews.com Modernearth.net. Introductions. Modern Earth Inc. an Internet marketing company Dan Belhassen Founder & President Susan Hurrell Director of Marketing. IMPORTANT DEFINITIONS. Important Definitions. Open Rate
Modern Earth Inc.
an Internet marketing company
Founder & President
Susan HurrellDirector of Marketing
Rate at which your messages are opened
“opened” does not mean read!
Click Through Rate (CTR)
Rate at which recipients are clicking on links.
Number of recipients that clicked
------ divided by ------
total number of recipients
Unable to deliver an email to a recipient.
15% better opens and clicks!
Based on History
Based on Age
Based on Location
Privacy & Anti Spam
United States (CAN-SPAM)
“55.9% of respondents cited knowing and trusting the sender as the primary reason for opening an email.”
“64% of people say they open an email based on subject line”
“79% of the respondents said they hit the "report spam" button when they don't know who the sender is”
“Including the company name in the subject line can increase open rates by up to 32 percent to 60 percent over a subject line without branding. “
Average 19% Lift for “Clarity”
Make sure your name is visible
Everything on one page
EXPERIMENT and DISCOVER
When is the best time to have