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Consuming Video on Mobile Devices By Kenton O’Hara, April Mitchell and Alex Vorbau Presented by Veronica Nixon April 3, 2008 About the authors Hewlett-Packard collaborative music consumption mobile work mobile communication Kenton O’Hara Research engineer Hewlett-Packard

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consuming video on mobile devices

Consuming Video on Mobile Devices

By Kenton O’Hara, April Mitchell and Alex Vorbau

Presented by Veronica Nixon

April 3, 2008

kenton o hara
Hewlett-Packard

collaborative music consumption

mobile work

mobile communication

Kenton O’Hara
april mitchell
Research engineer Hewlett-Packard

Mobile Computing

User Experience Design

Technology for Education

Innovations in Music and Video

April Mitchell
if you liked this article
If you liked this article…
  •  ”Conversa: Uniting Mobile Video with a Community-Based Web Service“ (2007)
  • ”My iPod is my Pacifier': An Investigation on the Everyday Practices of Mobile Video Consumption“ (2007)
  • Also co-authored by O’Hara, Mitchell and Vorbau
paper overview
Paper Overview

Study uses an ethnographic approach to

investigate how consumption of mobile video

affects our social fabric.

paper overview8
Paper Overview
  • Study uses an ethnographic approach to investigate interesting new social behaviors associated with the consumption of mobile video.
  • Is this research novel or does it build on other research?
related research
Related Research

Users Inventing Ways to Enjoy New Mobile Services (2004)

“…to try to find meaningful ways of viewing mobile video as part of their everyday life”

related research10
Related Research

Results:

-Users found it most natural to watch videos alone

-Watching videos with others as a social activity distant second

paper references broader research context
Paper references: Broader research context
  • Social implications of mobile technologies:
    • New music technologies
    • Mobile phones
    • Text messaging
research questions
Research questions
  • How does mobile video consumption change the social behavior of consumers?
  • In the future, how can mobile technology be better integrated into our everyday lives?
research questions13
Research questions
  • How does mobile video consumption change the social behavior of consumers?
  • In the future, how can mobile technology be better integrated into our everyday lives?
  • How important are these research questions and to whom are they important?
participants
Participants
  • 28 British and American participants ranging in age from 14 to 47
  • “established users” of mobile video of some sort
ethnographic methods
Ethnographic Methods

-In-depth interviews (before & after)

-Diaries (3 weeks)

ethnographic methods16
Ethnographic Methods

-In-depth interviews (before & after)

-Diaries (3 weeks)

-How credible are these methods?

people watched mobile video in a variety of places
-home

-friend’s’ home

-car

-public transport

-airport lounge

-work cafeteria

-office desk

-cafe

-gym

-hospital

-walk to school

-school playground

People watched mobile video in a variety of places.
organization of discussion of results
Organization of discussion of results

Results organized around different social contexts (individual, family and friends) and activities such obtaining and exchanging videos.

individual viewing
Individual viewing
  • Managing solitude
    • Eating lunch alone
  • Disengaging from others
    • Entertaining annoying children in carpool
    • Tuning out other people’s music
    • Distraction from uncomfortable public transit situations
  • Managing transitions between spaces
coordinating mobile experiences with family
Coordinating mobile experiences with family
  • Juggling commitments
    • Football vs. family time
  • Coordinating content with family
    • Temptation: “I should say that I didn’t tell her that I’d watched the episodes on the PSP before hand.”
    • Watching DVD’s no one else will watch
watching at home
Watching at home

Facilitates togetherness:

“I enjoy sitting next to my wife in the living room but often times I may not enjoy the same shows…so I watch my iPod.”

sharing the experience
Sharing the experience
  • Watching together
    • Group of school children
    • Gang of skateboarders in coffee shop
  • Showing video to others
    • Vacation videos
owning and exchanging content
Owning and exchanging content
  • Content collection is expression of identity
  • High status content
    • “…so they were all like ‘do you reckon you can get Shaun of the Dead on there – so I was like ah ‘I’ll see what I can do’. So I transferred it over…It takes ages about 3 hours but then once you’ve done it…so the next day I took it in and they were all like ‘ahh no way’.”
  • Subtle rules governing content exchange
getting content onto the devices
Getting content onto the devices
  • Strategies for getting free content
    • Internet
    • DVD’s already owned
  • Search behavior
    • On-going search
    • Preparation for specific viewing oportunity
discussion design recommendations
Discussion & Design Recommendations
  • More than simple time-pass
  • Longer than “snacking”
  • Form factor, context affect behavior
  • TV networks should distribute ready formatted content over internet
  • DVDs designed with mobile ready content
  • Speakers, wireless technology
  • Reasons why content should be stored, not streaming
discussion design recommendations34
Discussion & Design Recommendations
  • More than simple time-pass
  • Longer than “snacking”
  • Form factor, context affect behavior
  • TV networks should distribute ready formatted content over internet
  • DVDs designed with mobile ready content
  • Speakers, wireless technology
  • Reasons why content should be stored, not streaming
  • How applicable is the research to other researchers?
  • Is this work generalizable or scalable to a larger group?
assumptions36
Assumptions?
  • Public viewing of mobile video is a desirable thing.
  • There is a higher social meaning to watching TV and video beyond boredom avoidance.