Consuming Video on Mobile Devices By Kenton O’Hara, April Mitchell and Alex Vorbau Presented by Veronica Nixon April 3, 2008
Hewlett-Packard collaborative music consumption mobile work mobile communication Kenton O’Hara
Research engineer Hewlett-Packard Mobile Computing User Experience Design Technology for Education Innovations in Music and Video April Mitchell
Research engineer Hewlett-Packard Alex Vorbau
If you liked this article… • ”Conversa: Uniting Mobile Video with a Community-Based Web Service“ (2007) • ”My iPod is my Pacifier': An Investigation on the Everyday Practices of Mobile Video Consumption“ (2007) • Also co-authored by O’Hara, Mitchell and Vorbau
Paper Overview Study uses an ethnographic approach to investigate how consumption of mobile video affects our social fabric.
Paper Overview • Study uses an ethnographic approach to investigate interesting new social behaviors associated with the consumption of mobile video. • Is this research novel or does it build on other research?
Related Research Users Inventing Ways to Enjoy New Mobile Services (2004) “…to try to find meaningful ways of viewing mobile video as part of their everyday life”
Related Research Results: -Users found it most natural to watch videos alone -Watching videos with others as a social activity distant second
Paper references: Broader research context • Social implications of mobile technologies: • New music technologies • Mobile phones • Text messaging
Research questions • How does mobile video consumption change the social behavior of consumers? • In the future, how can mobile technology be better integrated into our everyday lives?
Research questions • How does mobile video consumption change the social behavior of consumers? • In the future, how can mobile technology be better integrated into our everyday lives? • How important are these research questions and to whom are they important?
Participants • 28 British and American participants ranging in age from 14 to 47 • “established users” of mobile video of some sort
Ethnographic Methods -In-depth interviews (before & after) -Diaries (3 weeks)
Ethnographic Methods -In-depth interviews (before & after) -Diaries (3 weeks) -How credible are these methods?
-home -friend’s’ home -car -public transport -airport lounge -work cafeteria -office desk -cafe -gym -hospital -walk to school -school playground People watched mobile video in a variety of places.
Organization of discussion of results Results organized around different social contexts (individual, family and friends) and activities such obtaining and exchanging videos.
Individual viewing • Managing solitude • Eating lunch alone • Disengaging from others • Entertaining annoying children in carpool • Tuning out other people’s music • Distraction from uncomfortable public transit situations • Managing transitions between spaces
Coordinating mobile experiences with family • Juggling commitments • Football vs. family time • Coordinating content with family • Temptation: “I should say that I didn’t tell her that I’d watched the episodes on the PSP before hand.” • Watching DVD’s no one else will watch
Watching at home Facilitates togetherness: “I enjoy sitting next to my wife in the living room but often times I may not enjoy the same shows…so I watch my iPod.”
Sharing the experience • Watching together • Group of school children • Gang of skateboarders in coffee shop • Showing video to others • Vacation videos
Owning and exchanging content • Content collection is expression of identity • High status content • “…so they were all like ‘do you reckon you can get Shaun of the Dead on there – so I was like ah ‘I’ll see what I can do’. So I transferred it over…It takes ages about 3 hours but then once you’ve done it…so the next day I took it in and they were all like ‘ahh no way’.” • Subtle rules governing content exchange
Getting content onto the devices • Strategies for getting free content • Internet • DVD’s already owned • Search behavior • On-going search • Preparation for specific viewing oportunity
Discussion & Design Recommendations • More than simple time-pass • Longer than “snacking” • Form factor, context affect behavior • TV networks should distribute ready formatted content over internet • DVDs designed with mobile ready content • Speakers, wireless technology • Reasons why content should be stored, not streaming
Discussion & Design Recommendations • More than simple time-pass • Longer than “snacking” • Form factor, context affect behavior • TV networks should distribute ready formatted content over internet • DVDs designed with mobile ready content • Speakers, wireless technology • Reasons why content should be stored, not streaming • How applicable is the research to other researchers? • Is this work generalizable or scalable to a larger group?
Assumptions? • Public viewing of mobile video is a desirable thing. • There is a higher social meaning to watching TV and video beyond boredom avoidance.
How readable did you find the paper?(Organization, flow, logic, jargon)