Rhetoric and Visual Rhetoric for Professional Writers Using Rhetorical Principles and Art / Design Theory to Analyze Images What is Rhetoric? ? Rhetoric The Art of Persuasion The Arts and Rules of Effective Communication
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Using Rhetorical Principles and Art / Design Theory to Analyze Images
Ability to “unpack” images by using principles from:
Gestalt Principles of Visual Perception
Principles from Art / Design Theory
Understanding how to analyze images and their effect on viewers leads to the ability to manipulate images – figures, photographs, drawings, graphs – and the visual display of documents, so that you can effectively get your message across, so that you can persuade your audience to accept your point of view.
Match the Primary Colors –
Red, Blue, Yellow,
With the Primary Shapes –
Circle, Triangle, Square
Kandinsky felt there must be some intrinsic match up – some universal code
Line, Color, Shape, Texture, Spatial Relations
Aristotle’s Appeals, 3 rhetorical questions
Combined effect of 1, 2, and 3. Effect upon viewer