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Exploring the Impact of Blogging on Audience Engagement and News Consumption

Understand the significance of blogs in modern media. Discover how blogs have shaped news consumption and audience interaction, exploring their influence on online communities. Learn about effective blogging strategies and best practices for building a loyal readership. Explore the dynamic world of blogging and its role in shaping public opinion and information dissemination.

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Exploring the Impact of Blogging on Audience Engagement and News Consumption

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  1. How far can knowledge travel? Faculty Affiliates January 26, 2010

  2. What is a blog? (from Ian Hsu, Director of Internet Media Outreach)

  3. Margot Gerritsen

  4. So….What is a blog?

  5. Easy way to publish content to the Web… .. . in reverse chronological order ENTER OPTIONAL TEXT HERE

  6. Why do blogs matter?

  7. With the rise of niche online audiences, blogs have become the go-to news/analysis sources for influentials. • With a blog, anyone can build a direct, ongoing communications channel with an audience. ENTER OPTIONAL TEXT HERE

  8. News Sites100M(US Monthly uniques) Blogs77M(US Monthly uniques) Data: ComScore

  9. 9 of the top 27Online news sources for the 2008 election were blogs Data: Hitwise

  10. Nytimes.com12.2MUS Monthly uniques(est) Huffingtonpost.com10.5MUS Monthly uniques Data: Quantcast

  11. Politico.com4MUS Monthly uniques(est) Washingtonpost.com10.5MUS Monthly uniques Data: Quantcast

  12. BTW loves blogs

  13. Blogging best practices? • Regularly post outstanding content • Be generous, be social • Promote your (and our) blog • Promote blog subscriptions

  14. Clayman InstituteGender News @ Stanford • Regularly post outstanding content • Featured articles every two weeks • Other updates as they are provided/ • identified

  15. Clayman InstituteGender News @ Stanford • 2. Be generous, be social • Twitter • Repost articles from other Stanford sites and aligned organizations

  16. Clayman InstituteGender News @ Stanford • 2. Promote our blog • Twitter • Stanford News Service • Stanford Report • NCRW • Anita Borg • _____________?

  17. Clayman InstituteGender News @ Stanford • 4. Promote blog subscriptions • RSS • FaceBook • Email (pending)

  18. Clayman InstituteGender News @ Stanford • The travels of one news story……. 11/22 11/24 Dec 1/9

  19. Clayman InstituteGender News @ Stanford • You can be part of Gender News! • Send updates • Provide content • Offer to be interviewed in video • Let us know what is coming up • Help us with distribution

  20. Clayman InstituteGender News @ Stanford You can be part of Gender News! • Send updates • Provide content • Offer to be interviewed in video • Let us know what is coming up • Help us with distribution

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