Methods for Studying Cultural Psychology. Psychology 448C 10/6/08. Agenda. Lecture In-class assignment Review of last assignment. Who should we study?. Populations for which you have theoretical reasons to predict the responses vary on a meaningful cultural variable
“us,” “ours,” and “we”
Any differences that are found between groups with different primes should parallel those differences that are found between cultures.
US South had a longer history of slavery.
US South is hotter than the North.
US South is poorer than the North.
Settled by herders (South) vs. farmers (North) (Nisbett & Cohen, 1996)
Herders live a precarious existence as their wealth is portable. Others can steal your herds.
Herding is usually done on marginal lands which are sparsely populated, and thus difficult to police.
People will be more likely to protect their herds if they can develop a reputation as someone who would respond to threats with violence.
The South doesn’t differ from the North in just any kind of violence. The difference is most pronounced for argument-related murders, where one’s honor is at stake.
The regional differences are more pronounced in less urban areas. In urban areas there is less influence from traditional herding cultures.
This data challenges a temperature account of the regional differences, as both the urban and rural areas should have similar climates.
This difference in wealth is much smaller than the difference in violence rates between the two areas, so this argues against the poverty account.
This goes against the temperature account of these differences.
This goes against the slavery account.
They ranged in severity from imagining that someone had insulted a man named Fred, to imagining that someone had raped Fred’s daughter.
Most extreme difference for the scenario where Fred’s daughter was raped. 47% of Southerners but only 28% of Northerners felt that Fred would be extremely justified to shoot the man who had raped his daughter.
Half of them were assigned to an “insult” condition where a confederate insulted them.
The other half were in the control condition (no insult).
Southern subjects showed a strong physiological response. They were quite angry.
Field Study Evidence
The letters mentioned that the applicant was a convicted felon. In a control condition he describes how he had been convicted of stealing a car. In an “honor letter” condition he describes how he had been convicted of manslaughter for killing a man in defense of his honor.
Key dependent measure was the tone of the letter that was received in response from the potential employer.
Honor letter: Southern employers were significantly warmer in their response compared with Northern employers.Tone of Letter from Potential Employer