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Multi-Ethnic Cooperation. 1930s, a hope for:. “ I have a different slant on things…for my ancestors did not come over on the Mayflower. They met the boat. ” —Will Rogers. WWII. “ The American Way ”.

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multi ethnic cooperation
Multi-Ethnic Cooperation

1930s, a hope for:

“I have a different slant on things…for my ancestors did not come over on the Mayflower. They met the boat.”

—Will Rogers

slide2
WWII

“The American Way”

“This is total war. That means there is war work for every American. Motion pictures can render valuable service in helping the civilian understand the what and why of the war.”

OWI Manual for Motion Picture Industry

“The Fighting Sullivans” 1944

media consolidation
3 major Radio Networks

6 Major Movie Studios

6 Major Recording Companies

9% of Cities have two or more dailies in 1943

Media Consolidation
casablanca
Casablanca

A “Conversion Narrative”

the hollywood ten
The Hollywood Ten

“Are you now, or have you ever been, a member of the Communist Party?”

the red menace on tv
The “Red Menace” on TV

12 Westerns

16 Military Shows

19 Spy Shows

a new american landscape
White-Collar Employment

Private-Public Space

The Shopping Mall

From 8 in 1945 to 3,800 in 1960

Federal Highway System

Interstate Highway Act of 1956

Consumer Credit

Installment Credit increased 19-fold from 1945-1960

A New American Landscape
a consumer republic
A Consumer Republic
  • Keynesian Economics
    • The GI Bill
    • Federal Housing Administration
    • Expansion of Progressive Income Tax
    • Taft-Hartley Act of 1947
military industrial complex
Military-Industrial Complex

1960: Military consumed half of Federal Budget

1970: U.S. Military had more economic assets than 75 largest U.S. Corporations

consumer republic
Consumption is a

Responsibility

Right

American

Consumer Republic
consumer citizens
Consumer Citizens
  • 33 Congressional Acts Related to Consumer Protection, 1960-1978
  • 11 New Agencies/Bureaus to Protect Consumer Interests, 1960s-1970s
slide15

The Consumer Republic

& Ethnic Whites

Inclusion in the American Dream

slide16

Women

  • A Campaign to get women in the home
    • Political Campaign
    • Cultural Campaign