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Success – BASF‘s Approach to Sustainability in Customer Interaction. European Chemical Regions Network (ECRN) 29./30.11.07 Ludwigshafen Dr. Uwe Gauglitz. The Four Strategic BASF Guidelines for Long-term Success. Earn a premium on our cost of capital.

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success basf s approach to sustainability in customer interaction

Success – BASF‘s Approach to Sustainability in Customer Interaction

European Chemical Regions Network (ECRN)

29./30.11.07 Ludwigshafen

Dr. Uwe Gauglitz

the four strategic basf guidelines for long term success
The Four Strategic BASF Guidelines for Long-term Success

Earn apremium on ourcost of capital

Help ourcustomers to bemore successful


Formthe best teamin the industry

responsible care part of corporate goals
Responsible Care®: Part of Corporate Goals
  • BASF assumes responsibility for safety, health and environment beyond what is required by legal regulations.
  • The company asserts its claim to maintain and help shape the political background conditions that secure competitiveness.
  • As the world’s leading chemical company, BASF sees itself as having a special responsibilityto implement international strategies and standards within its own company.
  • BASF`s environmental balance reflects the

success of intelligent energy and waste disposal concepts that reduce CO2 emissions and conserve resources.

one of the key challenges of responsible care is
One of the key challenges of Responsible Care® is…

…the promotion of RC goals within the whole value chain

success adding value through sustainability
Success – Adding Value through Sustainability
  • Successbundles BASF‘s Responsible Care® expertise in the fields of sustainability management, health, safety, and environment.
  • This expertise is based on decades of own strategic and operational experience, as well as more than 350 projects with customers and suppliers.
  • Together with our products, we offer that expertise to our customers and suppliers.
the goal of success
The goal of Success

We want to…

  • increase and spread sustainable development beyond our internal activities.
  • help our customers to be more successful.
  • create enduring customer partnerships by working together for sustainable development.
  • Provide an additional differentiation factor and new market opportunities

… create business value for both parties: a win-win situation

success service areas
Success Service areas

PROCESS: “We assist you in optimizing your processes”

  • Waste Management
  • Wastewater Treatment
  • Energy Consultancy
  • Health and Safety at the Workplace
  • Emergency Response

PRODUCT: “We analyze your product potential“

  • Environmental trace analysis
  • REACH Consultancy
  • Hazardous Substance Management
  • Toxicology and Ecology
  • The Eco-Efficiency Label

STRATEGY: “We support your strategies“

  • Sustainability Management
  • Eco-Efficiency Analysis
  • Energy Efficiency
  • Climate Protection
examples of customer partnership projects
Examples of customer partnership projects

Eco-efficient milk packaging

Reduction of odour nuisance

Environmentally friendly wastewater treatment


A dairy producer is looking for the most ecological and profitable milk packaging solution.


An Italian customerwas faced with massive complaints from neighbours and the authorities about an odour nuisance arising from his plant.


A client from the automotive industry introduced a new coating process which caused an additional 150.000 liters of wastewater per day.

Our Contribution

BASF‘s eco-efficiency analysis contributed to the political decision to exclude certain plastic containers from the deposit system.

Our Contribution

The BASF wastewater experts developed a system to solve the problem - as a result the automobile manufacturer could switch to the new coating process as scheduled.

Our Contribution

With BASF’s support technical and organizational improvements could be identified and implemented. The odour was eliminated and good relations with neighbours and authorities were restored.



Potential for further Success

More than 350 projects since the beginning of the Initiative

We spend more time with our customers and suppliers with a non product price related topic… better understanding of our customers and suppliers

Broader customer interaction

Strive the promotion of Responsible Care® through the value chain and translate it into business opportunities

Promotion of Responsible Care®

contact information
Contact information

BASF Aktiengesellschaft


D - 67056 Ludwigshafen

Telephone: +49 621 60 79777

Fax: +49 621 60 6679777




Annette Kunde

Head of Business Model Development (BMD)

Dr. Uwe Gauglitz

Head of Success Services

Dr. Andreas Kicherer

Success Team Leader

Anne Haunhorst Business Model Develop.

Eva Kratzer

Business Model Develop.

Dr. Susanne Demharter

Marketing REACH Services

Dr. Ana Alba Pérez

Management Success Services

Monika Schreiber-Dünges

Management Success Services

Tanja Dreyer


Peter Kölsch

Marketing REACH Services

The Success - Team

success provides basf s ehs experts for external customers












Administration, offer


EHS-Functional Unit

Success provides BASF‘s EHS experts for external customers


Unit A


site 2


site 1


Unit B