the great magazine lecture n.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
The Great Magazine Lecture PowerPoint Presentation
Download Presentation
The Great Magazine Lecture

Loading in 2 Seconds...

play fullscreen
1 / 15
iris-campos

The Great Magazine Lecture - PowerPoint PPT Presentation

62 Views
Download Presentation
The Great Magazine Lecture
An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.

- - - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript

  1. The Great Magazine Lecture An adventure into the real world….

  2. Overview • Business Models • Editorial Models • Implications for the Professional Writer

  3. Business Models • Open “circ” (short for “circulation”) • Sold to anyone with the cover price • Closed circ • Selected audience • Often free

  4. Costs • Money is the lifeblood of magazines. Costs include: • Production and sales staff • Materials of production (paper, ink) • Distribution costs (postage, trucks, cost of shelf-space)

  5. Income • Sales • Advertising • Donations • Usually in the form of “real” contribution, such as office space granted by a college to a literary journal

  6. Critical Pause • Why aren’t the thickest magazines—the ones that cost the most to produce—the most expensive to buy? • How do closed circ magazines that give away copies stay in business? • If these questions puzzle you, go back to the slide about Income. ADVERTISING!

  7. Ad Rates • Advertising rates increase with circulation. • Magazine circulation is audited just as independent accountants audit finances. • Closed circ magazines can guarantee a niche market to advertisers, and so can charge advertisers more $$$ per reader.

  8. Ad – Edit Ratio • Gauge a magazine’s financial health by comparing the number of advertising pages to the number of editorial pages. • A “healthy” ad-edit ratio is about 4:6, or 40% • Some magazines have ad-edit ratios of 9:1, or 90%

  9. Who cares? I just wanna write! • Expect little or no pay from magazines in financial straits. • Expect few readers if you publish in low circulation magazines. and… • Knowledge of business models = knowledge of audience = more effective writing.

  10. Consumer magazines Broad demographics Newsweek Parade People Niche magazines Narrow demographics Quilting Yachts PC Gamer Editorial Models

  11. Magazine Feature Qualities • Urgency • Up to date information • Primary sources • Specific details Critical Pause: Ah-ha! Could this be why so many cover lines include a specific number?

  12. Kinds of Articles • How-to • Personality profile – interview or narrative • Op-Ed and reviews • First person witness, such as travelogue

  13. Purpose of Articles • Entertain • Persuade (foment attitude) • Inform • Provoke (foment action) A feature article can have multiple purposes. NOTICE: Purposes affect the reader.

  14. Implications • Know the magazine’s audience. • Know your sources. • The writer is never the subject. • An article must give readers “value.” A reader who takes away no value, won’t buy the next issue, circulation sinks, advertising rates go south… disaster

  15. Good Magazine Writing • Effective – achieves purposes • Collaborative • Timely