Urdu Magazine The First Urdu Magazine - PowerPoint PPT Presentation

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Urdu Magazine The First Urdu Magazine

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    Urdu Magazine The First Urdu Magazine in the Arab World Source: AC Nielson 2001

    Slide 2:History Editorial Content Readership Penetration Profile Top Advertisers Conclusion

    Outline

    Slide 3:Launched in Jeddah 1999 Target: Urdu Speakers Families No other weekly magazine in KSA reach this target The First Urdu Weekly Magazine in the Arab World Published by Saudi Research & Publishing Company Editor in Chief Wahib Gorab Average weekly sales: 26,702 ABC Jan-June 2004 Language: Urdu

    History

    Slide 4:Special report Politics Religion Entertainment Health & Beauty Literature Cooking Health tips Fashion Finding a partner Showbiz Kids Sports

    Editorial Content

    Slide 5:Interview and analysis with a Pakistani or Indian politician

    Updated news about Pakistani, Indian and International Politics Special Report Politics Religion education Religion Updated health disease & treatments Latest beauty news Interactive Questions & Answers Health & Beauty Updates literature news Literature Social or culture entertainment story Entertainment Editorial Content

    Slide 6:Recipe of certain cooking dishes

    Health advice about certain food Cooking Health Tips Latest Indian & Pakistani fashion Fashion Readers request a certain criteria for a partner Finding a partner Latest Indian & Pakistani movie films & celebrities Showbiz Editorial Content

    Slide 7:Urdu Magazine baby selection

    Updated Indian, Pakistani and International sports news Kids Sports KSA & Gulf updated political news Local Editorial Content

    KSA AC Nielson 2001 Average Issue Penetration- Asians 33% Average issue penetration across Asians Penetration KSA Region Read Weekly Magazines Last Week Profile (KSA NMA Ipsos-STAT 2005) Profile Gender Profile Read Weekly Magazines Last Week Profile (KSA NMA Ipsos-STAT 2005) Age Profile Read Weekly Magazines Last Week Profile (KSA NMA Ipsos-STAT 2005) Income Profile Read Weekly Magazines Last Week Profile (KSA NMA Ipsos-STAT 2005) Nationality Profile Read Weekly Magazines Last Week Profile (KSA NMA Ipsos-STAT 2005) Education Profile Read Weekly Magazines Last Week Profile (KSA NMA Ipsos-STAT 2005) Sony DU Saudi telecom Master Card Western Union Al Rajhi City Plaza Salam Card Citizen Axiom Radwa Baby Joy Mitsubishi Malaysia Top Advertisers High Readership across Asians Specialized target Customized content to Urdu speakers families readers needs Rich Environment / Context Maximized ROI to advertisers Conclusion Urdu Magazine offers the ultimate communication solutions through delivering: