1 / 23

The Magazine Industry

The Contemporary Magazine. The Magazine Industry. What is a magazine?. Magazine comes from the Arabic word makhazin , meaning warehouse or storehouse It’s a storehouse for information. How are magazines different from newspapers?. How are magazines different from newspapers?.

vina
Download Presentation

The Magazine Industry

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. The Contemporary Magazine The Magazine Industry

  2. What is a magazine? • Magazine comes from the Arabic word makhazin, meaning warehouse or storehouse • It’s a storehouse for information

  3. How are magazines different from newspapers?

  4. How are magazines different from newspapers? • More in-depth • Specialized content/audience – they target a particular niche • They offer advertisers a very specific audience

  5. How are magazines different from newspapers? • Less frequent – weekly, monthly or quarterly rather than daily • More permanent and durable than a newspaper

  6. Types of Magazine • Consumer • Trade • Organization

  7. Consumer magazines • Sold on newsstand or by subscription – usually inexpensive • Most contain advertising • General interest/special interest -- While early magazines were general interest, most are now special interest

  8. Consumer magazines • Examples:

  9. Trade magazines • Aka specialized business magazines, business-to-business magazines • A few sold on newsstand but most sold through subscription, which can be quite expensive

  10. Trade Magazines

  11. Organization magazines • Society/association • Public relations • Custom

  12. Organization magazines

  13. Largest magazines by circulation Source: Magazine Publishers of America

  14. Popularity of magazines

  15. Popularity of magazines

  16. Popularity of magazines

  17. Popularity of magazines

  18. Engagement

  19. Problems facing industry • Declining readership

  20. Problems facing industry • Declining readership

  21. Problems facing industry • Declining ad revenue

  22. Problems facing industry • Declining ad revenue

  23. Problems facing the industry • Fragmentation of devices

More Related