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Enhancing Ubisoft's User Experience: Insights from Competitor Analysis

This document presents a comprehensive analysis of Ubisoft's newsletter design, comparing it with competitors to identify strengths and areas for improvement. Key findings show that rival newsletters effectively utilize a brand-less topbar for a simplified identity and emphasize the importance of usability. Our analysis highlights the need for a refreshed brand topbar to ensure instant recognition while enhancing the ergonomic placement of links. Furthermore, the study underscores the significance of quality assets and user-friendly design to elevate the overall subscriber experience.

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Enhancing Ubisoft's User Experience: Insights from Competitor Analysis

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  1. Bench nltr v1.0 • Maxence Leret d’Aubigny - Sharon Lim > 02/2009

  2. Summary • Ubisoft nltrs • What can do the competition • What can we learn about the competition • Conclusion

  3. Ubisoft nltrs • Our specs: • We have the ubi topbar • We have a standard width of 700 px • We use 400 pixel to display the tagline • We use the footer to display the legal lines and the hosted nltr link.

  4. Ubisoft nltrs • Few exemples:

  5. What can do the competition • Few exemples:

  6. What can do the competition • Few exemples:

  7. What can do the competition • Few exemples:

  8. What can do the competition • What we saw: • No “Brand” Topbar • All the competitors have nltrs around 700 px large • 9 of 10 nltrs stick the hosted nltr link on the top of the nltr • Topbar often display a menu to navigate trough the nltr (community nltr)=> sometimes it display direct text links to the website and the content. • Really good assets and huge effort to link the backgroud to the crea.

  9. What can we learn • Direct comparison: • Competitors • No “Brand” Topbar => no instant identity • Layout around 700 px large • Hosted nltr link on the top of the nltr=> user have to do no effort in case of display issue • Topbar often offers usefull links • Greart polish effort and great assets • Ubisoft • “Brand” Topbar => instant & strong identity • Layout around 700 px large • Hosted nltr link lost in the footer with the legal lines. • Topbar offers usefull links • Lack of different & very good assets

  10. Conclusion • Brand Topbar offer a strong and instant identity to our nltrs=> but we need to refresh it to follow the ubi.com bar • All the competitors have nltrs around 700 px large => We have a great width to display our information • We need to study a new place for our hosted nltr link to enhance the ergonomy in case of display issue • Our Topbar offers very usefull links • We need to be more requiring on the polish step. • We need to require more quali assets.

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