Phone Fundraising • LGBT nonprofits have boosted use of phone fundraising • Many organizations have adapted their campaigns to address budget constraints • LGBT nonprofits have expanded use of economical fundraising campaigns, including online, mail and telemarketing • Nonprofits are learning to live within scaled back operations
Phone Fundraising • How LGBT Nonprofits Have Adapted Fundraising Campaigns • According to MAP survey, approximately half of organizations surveyed cut budgets and delayed launching new programs • Personnel cuts further hinder fundraising efforts • Reduction in corporate sponsorships translates to less corporate money available • This perfect storm caused LGBT organizations to seek new donors and new fundraising strategies
Phone Fundraising • How LGBT Nonprofits Have Adapted Fundraising Campaigns • MAP survey indicates 60% of LGBT respondents cut special event costs • Over 80% said they plan to solicit new donors. Approximately half of LGBT survey respondents indicated the would focus on maintaining existing donors • Jury is still out on whether concentrating on large donors or engaging a larger number of donors contributing small amounts will yield best results
Phone Fundraising • How LGBT Nonprofits Have Adapted Fundraising Campaigns • Therefore, LGBT have adapted campaigns that are more economical, far-reaching methods like phone fundraising instead of expensive special events
Phone Fundraising • The Benefits of Using Phone Fundraising in LGBT Campaigns • Phone fundraising provides efficient means of potential donor outreach • Requires little upfront investment and can be executed quickly and easily • Phone fundraising provides an opportunity for live donor interaction. Fundraiser can collect valuable information for follow-up purposes and expand database • Raises awareness for the cause and educates contact
About the Author Edward Phillips, MBA, is chief creative officer of IPM Advancement, a leading nonprofit fundraising company. Visit us at http://www.ipmadvancement.com or call 623-687-3908 for more information about Phone Fundraising.