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Lecture 3: European Marketing

Lecture 3: European Marketing. Topics Role of Europe in global market Operation of European Union political institutions European Union influence on national legislation and controls Influence of Single European Market on the regulation of marketing practice

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Lecture 3: European Marketing

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  1. Lecture 3: European Marketing Topics • Role of Europe in global market • Operation of European Union political institutions • European Union influence on national legislation and controls • Influence of Single European Market on the regulation of marketing practice • European Management organization structures • Role of European, national and regional culture on marketing

  2. Lecture 3: European Marketing Learning Objectives • Understand the changing role of Europe in global markets • Identify current issues in the EU economic, political/legal, socio-cultural and technological environment • Examine the effect of EU influence on national legislation and control within member states • Evaluate the implications of an enlarged EU on international marketing • Assess the implications of the SEM on marketing practice

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